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portable · reusable · reviewable
AI Marketing Skills Toolkit: Portable Skills & Playbooks
What is the AI Marketing Skills Toolkit? The AI Marketing Skills Toolkit is a structured library of portable skills and playbooks for teams experimenting with AI agents. It provides 223 reusable workflows and MCP tools that work natively with Claude and Codex across content, campaigns, ops, and approvals.
What Marketers Can Do With This
Useful for teams that want more reuse, clearer reviews, and better workflow portability across AI tools.
Reuse What Works
Stop rebuilding the same campaign brief or SEO audit from scratch. Save workflows as playbooks and reuse them.
Review Before Publish
Built-in approval gates for brand voice, compliance, and budget — so AI output gets checked before it ships.
Switch Tools Freely
Same skills work across Claude, Codex, Cursor, Gemini, and more. No vendor lock-in on your workflows.
Start Small, Add Structure
Use one skill today, adopt governance later. The toolkit scales with your comfort level — not ahead of it.
Start With a Real Workflow
Each skill produces a concrete output. Pick a use case, adapt it to your stack, and iterate from there.
Launch Planning & Positioning
Generate launch briefs, positioning frameworks, battlecards, and messaging architecture.
launch checklist positioning doc battlecard
Campaign Planning & Orchestration
Build campaign briefs, channel plans, lead scoring models, and paid workflow structures.
campaign brief channel plan lead scoring
Editorial Workflows & Voice
Draft content briefs, enforce brand voice, route approvals, and manage editorial calendars.
content brief approval flow voice check
Governance & Workflow Automation
Audit martech stacks, route review controls, manage budgets, and enforce governance policies.
martech audit budget gate routing
SEO Audits & Experimentation
Run technical SEO audits, keyword analysis, CRO experiments, and competitive intelligence.
SEO audit keyword plan CRO test
Attribution & Reporting
Build reporting workflows, attribution models, dashboards, and instrumentation consistency.
reporting workflow attribution dashboard
Architecture Explorer
Click any layer to inspect it. Pick a scenario and run a trace to watch it walk through the stack with harness gates firing live.
Trace a request through the stack
Press "Run trace" to simulate a scenario. Each log entry maps to a layer firing above.
Gate passed Layer fired Human review Blocked
Start With a Sample Setup
Pick your agent, run the init command, and start adapting skills to your workflow.
Using npx (No Install)
npx enterprise-marketing-agent-skills init --agent codex
Fastest first run.
Install Global
npm install -g enterprise-marketing-agent-skills
marketing-skills init --agent codex
Best for multi-repo teams.
Core CLI Commands
marketing-skills init --agent codex
marketing-skills update --agent codex
marketing-skills status
marketing-skills list --limit 20
Core day-one commands.
terminal://agent-targeting
Swap codex for claude, cursor, gemini, or all.
Works Across Your Stack
The same skills work directly in native agents, through framework adapters, or inside enterprise workspace layers. No rewrite required.
Direct SKILL.md Use
Claude Code, Codex, Cursor, Windsurf, Gemini CLI, Copilot, Cline, Aider, and Devin can use the repo without adapter rewrites.
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frameworks
Adapter Layer
CrewAI, LangGraph, OpenAI Agents, Bedrock, AutoGen, and Semantic Kernel all map the same repo into runtime-native objects.
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Enterprise Surfaces
Amazon Quick is one option. Internal portals, AWS command surfaces, or custom command centers can also sit above the harness.
open source toolkit
Try a Workflow and See if It Fits
Install, run a skill, and decide if the structure is useful for your team. No commitment required.
npx enterprise-marketing-agent-skills init --agent codex
Targets: codex, claude, cursor, gemini, all.