AI Search - Feed Archive

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2025-12-27

Your Traffic Didn't Drop. The Search Game Changed.

Highest rated content by r/DigitalMarketing community Read time: 4 minutes · AI Search
Score: +3280
AI Overviews reduce clicks to top-ranking pages by 34.5% (Ahrefs). 60% of searches end without a click (Bain). CTR drops from 15% to 8% when AI Overviews present (Pew). 75% of AI Mode sessions end without external visits. Stop measuring by traffic volume. Track AI citation share across ChatGPT, Gemini, Perplexity.

2025-12-26

AI Engine Optimization: How Entity Recognition Is Replacing Keywords

Highest rated content by Paul Gillin, Kevin Roy Read time: 5 minutes · AEO
Score: +3520
Average domain age of ChatGPT-cited sources is 17 years. Schema markup moved from nice-to-have to mandatory. AI systems favor entity recognition over keywords and backlinks. Roy's Entity Authority Engineering framework: consistent structured data, mapped citations, multi-model testing.

2025-12-25

Yoast December 2025 SEO Update: AI Took Over Search This Year

by Carolyn Shelby, Alex Moss Read time: 5 minutes · SEO
Score: +3710
Yoast year-end recap: Being cited in AI overviews now matters more than ranking #1. E-E-A-T is non-negotiable. Publisher deals reshaped content licensing. The shift from rankings to retrieval is complete.

2025-12-24

December 2025 SEO Update: AI Search, Publisher Deals, llms.txt

by Carolyn Shelby, Alex Moss Read time: 6 minutes · SEO
Score: +3710
Search Console now shows YouTube and Reddit traffic. AI-powered insights suggest questions to analyze data. Google confirmed llms.txt is treated like a text file with no ranking guarantee.
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