Content Strategy - Feed Archive
// filter(tags) Content Strategy (32)
Content Strategy
32 links (last 90d) · 55 links (all-time)
// july_2026 (4)
2026-07-02
Have You Tried Immersive Marketing? Your Prospects Are Waiting
by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce introduces immersive marketing as a way to engage prospects through interactive experiences. Tactic: Use virtual reality or interactive content to create memorable brand interactions. Play: Implement a pilot immersive marketing campaign to test engagement metrics this quarter.
How Time and others are rebuilding parts of the web for AI agents
by Digiday Read time: 4 minutes · Marketing
Score: +2900
Time and The Economist are converting content from HTML to markdown, a format AI agents read more efficiently. Time strips navigation/styling and uses whitelisted bot access; The Economist is creating agent-readable versions of non-paywalled content (marketing copy, B2B material) to optimize for agent-driven discovery. Tactical implication: audit your high-traffic content pages—convert to markdown or simplified structure if you appear in AI search results; measure AI traffic and agent citations vs. baseline over 6 weeks.
AI visibility depends on who writes about your brand
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech highlights that AI visibility is significantly influenced by the authors covering your brand. Signal: Brands should focus on building relationships with influential writers in their industry. Play: Identify and engage with top content creators to enhance brand visibility through AI-focused narratives.
2026-07-01
AI is making creative the new targeting
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that AI is shifting focus from traditional targeting to creative content, impacting ad strategies. Shift: Creative content is now a primary driver in ad performance. Play: Marketers should experiment with AI-generated creative to enhance engagement.
// june_2026 (3)
2026-06-30
Contentful releases Palmata, a brand-monitoring product for AI search
by MarTech Read time: 3 minutes · Marketing
Score: +2700
Contentful launched Palmata, a brand-monitoring tool that tracks corporate reputation across AI search engines by scanning how businesses appear in LLM outputs, public content, and competitor data. Brand visibility in AI search is now parallel to traditional SEO. Tactical implication: add Palmata or similar AI visibility tracking to your brand monitoring suite—benchmark your LLM mention share monthly and identify 2-3 topics where LLMs misrepresent your brand.
2026-06-27
Why AI is making DAM more important than ever
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that AI is increasing the importance of Digital Asset Management (DAM) systems, as they help organize and optimize vast amounts of content. Tool: DAM systems are now essential for managing AI-generated content. Play: Evaluate your current DAM system to ensure it can handle AI-driven content needs.
2026-06-26
Consumers are sick and tired of hearing about AI all the time
by Marketing Brew Read time: 4 minutes · Marketing
Score: +2700
Harris Poll research presented at Cannes Lions found 78% of consumers believe AI-generated ads feel 'less authentic' and 78% call brands 'cringey' when over-using AI. The data signals significant audience fatigue with heavy-handed AI integration. Tactical implication: audit your creative pipeline—replace 40% of AI-only creatives with human-in-loop workflows (AI for iteration, human for core concepts); measure engagement rate and brand sentiment weekly.