Content Strategy - Feed Archive
// filter(tags) Content Strategy (32)
Content Strategy
32 links (last 90d) · 55 links (all-time)
// may_2026 (3)
2026-05-10
How to build content your competitors cannot copy
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3910
MarTech, trusted by 40,000+ marketing professionals, notes that AI content fails because it's disconnected from how business works. Search results often return pages that follow the same structure and cover the same ground, as AI has accelerated that pattern. True differentiation comes from internal knowledge: sales teams hear how buyers describe problems and what drives decisions. Tactical implication: Base content on grounded inputs like sales call questions or deal objections before refining with SEO to build buyer belief.
2026-05-09
How video helps you build better AI content with RAG
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3710
A conversation with a subject matter expert produces roughly 8,000 to 10,000 words of transcript. Tools like ChatGPT Custom GPTs and Claude Projects support tagging and storing the transcript inside a RAG-enabled tool to separate differentiated AI output from generic AI output (MarTech). Tactical implication: Record a structured conversation with an internal expert and use prepared questions to cover a defined topic area in depth.
How to Make Your Email Marketing Accessible for Everyone
by Salesforce Read time: 4 minutes · Marketing
Score: +2700
In Mexico, 8.8 million people live with a disability, and 4 million of them experience blindness. Clients like Outlook and Gmail interpret things differently, and many clients block images by default for new subscribers (Salesforce). Tactical implication: Use semantic HTML, real headings, paragraphs, and descriptive alt text on every non-decorative image.
// april_2026 (3)
2026-04-29
Why contextual collaboration is replacing personalization
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that contextual collaboration is overtaking personalization in marketing. Shift: Brands are moving towards real-time, context-aware interactions. Play: Integrate contextual tools to enhance customer engagement and adapt to this trend.
2026-04-27
Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation
by Digiday Read time: 5 minutes · Marketing
Score: +3000
Horizon Media's Blue Hour Studios is using creators as an always-on signal layer for clients like SharkNinja, pressure-testing concepts and informing product development before campaigns ship. The agency treats creator audience behavior as iteration data rather than a distribution surface, with co-development replacing co-distribution as the operating model. Tactical implication: brief creators at the concept stage with a revision budget, not just at final delivery.
2026-04-26
How marketers are making experiences worth clipping
by Marketing Brew Read time: 4 minutes · Marketing
Score: +2700
Marketing Brew reports brands like Skittles and Ramp are designing campaigns specifically to be clipped — paid CPM clippers cut short segments out of livestreams and panels and distribute them across socials right after a campaign goes live. Ramp, the B2B expense platform, ran a 7-hour livestream with 5 dedicated cameras after realizing one camera wouldn't yield enough clippable angles. Tactical implication: for any livestream, podcast, or panel this quarter, plan multi-camera coverage and a CPM-paid clipper pipeline before production — not after.