Data-Driven Strategies - Feed Archive
// filter(tags) Data-Driven Strategies (71)
Data-Driven Strategies
71 links (last 90d) · 116 links (all-time)
// february_2026 (6)
2026-02-23
How to build context-aware customer experiences
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reveals that 70% of customers expect personalized experiences across all channels. Shift: Integrate AI to analyze customer data for real-time personalization. Play: Use AI to tailor content and offers based on customer behavior and preferences.
2026-02-22
Google test NotebookLM integration for Opal workflows
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
TLDR AI reports Google is testing NotebookLM integration within Opal workflows to enhance data extraction and automation. Tool: NotebookLM aims to streamline processes and improve workflow efficiency. Play: Consider integrating similar tools to optimize data handling and automation in marketing operations.
2026-02-21
SAP evolves Emarsys into a full-blown engagement cloud
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech reports that SAP has transformed Emarsys into a comprehensive engagement cloud, enhancing customer interaction capabilities. Tool: Leverage the new features of Emarsys to personalize customer journeys across multiple channels. Shift: Focus on integrating customer data to deliver more targeted and effective marketing messages.
2026-02-19
Airbnb says AI chatbot traffic converts better than Google
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that Airbnb's AI chatbot traffic has a higher conversion rate than Google. Benchmark: AI chatbots are proving more effective in customer engagement and conversion. Play: Consider implementing AI chatbots to enhance customer interaction and increase conversion rates.
2026-02-18
The Campaign Is Dead: 5 Hard Truths From the Tenth State of Marketing Report
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce reveals insights from a survey of 4,450 marketers on AI integration and future industry directions. Trend: Marketers are increasingly relying on AI for personalized customer experiences. Play: Implement AI-driven analytics to enhance customer engagement strategies this quarter.
How to use CRM data to target the right B2B audiences
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reports on strategies for leveraging CRM data to enhance B2B audience targeting. Tactic: Use CRM insights to refine audience segmentation and improve campaign precision. Play: Analyze CRM data to identify top-performing segments and tailor messaging accordingly this month.