Data-Driven Strategies - Feed Archive
// filter(tags) Data-Driven Strategies (73)
Data-Driven Strategies
73 links (last 90d) · 136 links (all-time)
// february_2026 (6)
2026-02-18
The Campaign Is Dead: 5 Hard Truths From the Tenth State of Marketing Report
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce reveals insights from a survey of 4,450 marketers on AI integration and future industry directions. Trend: Marketers are increasingly relying on AI for personalized customer experiences. Play: Implement AI-driven analytics to enhance customer engagement strategies this quarter.
How to use CRM data to target the right B2B audiences
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reports on strategies for leveraging CRM data to enhance B2B audience targeting. Tactic: Use CRM insights to refine audience segmentation and improve campaign precision. Play: Analyze CRM data to identify top-performing segments and tailor messaging accordingly this month.
2026-02-17
24 Generative Engine Optimization Statistics Marketing Leaders Should Know
by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +2800
HubSpot Marketing shares 24 key statistics on generative engine optimization impacting marketers. Data: 70% of marketers are integrating AI into their strategies. Play: Analyze your current AI tools to ensure alignment with the latest optimization trends.
2026-02-16
Transformation in action: Why ROI becomes clearer with deeper integration
by Intercom Read time: 4 minutes · Marketing
Score: +2900
Intercom reveals that deeper AI integration clarifies ROI by enhancing support scalability. Trend: Integrated AI solutions improve operational efficiency. Play: Evaluate AI integration depth to optimize support functions and track ROI improvements.
2026-02-15
The AI era needs strategists grounded in expertise and guided by context
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech outlines the necessity for AI strategists to possess deep expertise. Strategy: Leverage data-driven insights to inform marketing decisions. Action: Develop a framework for integrating AI insights into strategy.
2026-02-14
AI ROI confidence is slipping, and that’s not a bad thing
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights the current challenges in AI ROI confidence among marketers. Strategy: understanding the evolving landscape is crucial. Action: reassess your AI investments to align with realistic expectations.