Data-Driven Strategies - Feed Archive
// filter(tags) Data-Driven Strategies (74)
Data-Driven Strategies
74 links (last 90d) · 119 links (all-time)
// january_2026 (3)
2026-01-13
5 ways to improve marketing measurement in 2026
by MarTech Read time: 4 minutes · Marketing
Score: +2500
MarTech outlines 5 priorities for 2026 measurement, urging a shift from tactical reporting to connected systems. 2026 demands integrating attention metrics and privacy-safe AI to validate incrementality beyond last-click attribution. Tactical implication: Audit current attribution models against the IAB’s 'Open Measurement SDK' standards to ensure mobile and CTV engagement is correctly valued.
2026-01-05
How brands can get noticed in ChatGPT and Google’s AI Overviews
by MarTech Read time: 4 minutes · Marketing
Score: +2600
MarTech highlights strategies for brands to enhance visibility in AI platforms. Strategy: Optimize content for AI algorithms. Tools: AI visibility tools. Action: Regularly update content to align with AI changes.
2026-01-04
Marketing efficiency ratio: How to calculate and improve yours
Highest rated content by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +3060
HubSpot Marketing outlines why Marketing Efficiency Ratio (MER) is the new north star over ROAS. Metric: calculate MER by dividing total revenue by total marketing spend (e.g., $500k / $100k = 5.0). Analysis: use MER to catch when high-ROAS channels are just cannibalizing organic traffic. Action: build a blended MER dashboard to report holistic growth health to leadership.