Growth Tactics - Feed Archive

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Growth Tactics (108)

Growth Tactics

108 links (last 90d) · 224 links (all-time)

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2026-04-21

How SMBs Can Gain An Edge With Agentic AI: Key Trends From Our Marketing Report

Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3650
Only 13% of marketers are currently using agentic AI, yet high-performing teams are twice as likely to use them compared to underperformers. The Salesforce State of Marketing Report surveyed 4,450 marketers, finding 80% of SMBs expect major to moderate ROI improvements from AI agents. Adopting AI agents allows marketers to reduce manual execution work, freeing up 6-7 hours weekly for strategic tasks. Tactical implication: Deploy an autonomous AI agent for one specific manual workflow to begin building a durable advantage while competitors hesitate.

2026-04-18

AI’s shortlist is the new B2B battleground

Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that AI-driven shortlists are becoming crucial in B2B marketing, with companies vying for top positions. Trend: AI is reshaping the B2B landscape by prioritizing data-driven decision-making. Play: Marketers should optimize their strategies to ensure their products are AI-recommended.

2026-04-17

Adobe and Canva releases push AI deeper into creative workflows

by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reveals that Adobe and Canva have integrated new AI capabilities to enhance creative processes. Tool: Adobe's AI features assist in automating design tasks. Play: Marketers can leverage these tools to reduce manual design efforts and focus on strategic initiatives.

2026-04-14

How To Measure PPC Performance When AI Controls The Auction via @sejournal, @brookeosmundson

Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3000
Search Engine Journal explains how to measure PPC performance in 2026 with AI-driven auctions and smarter attribution. Tactic: Use profit-based metrics and reporting frameworks tailored for Google Ads automation. Play: Implement these strategies to optimize AI-controlled PPC campaigns this quarter.

From swarms to product: Turning customer signals into scalable features

by Intercom Read time: 4 minutes · Marketing
Score: +2800
Intercom reveals how their swarm model transforms individual customer insights into scalable product features. Tactic: Leverage customer signals to drive product development. Play: Implement a swarm approach to enhance feature scalability and customer satisfaction this month.

2026-04-12

A 6-step AI workflow for building better seasonal campaigns

Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech outlines a 6-step AI workflow to enhance seasonal marketing campaigns, emphasizing the use of AI for predictive analytics and personalization. Tactic: Implement AI-driven customer segmentation to tailor promotions. Tool: Leverage AI platforms for dynamic content generation to boost engagement.
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