Growth Tactics - Feed Archive
// filter(tags) Growth Tactics (89)
Growth Tactics
89 links (last 90d) · 150 links (all-time)
// january_2026 (7)
2026-01-30
How smart leaders use marketing metrics to navigate uncertainty
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +2630
Kathleen Schaub (MarTech) outlines a 7-part "Navigator" framework, replacing the "factory model" of predictable demand with "behavioral sensing" and "adaptation metrics." Instead of pass/fail grading, deviation becomes a signal—using comparative data (win rates by region) and constraint metrics (saturation risk) to steer. Tactical implication: Audit executive dashboards to include "Diagnostic" and "Risk" layers, flagging 1-2 external constraint signals alongside standard revenue KPIs.
2026-01-29
How Agentforce Commerce and Google UCP power the future of agentic shopping
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce breaks down how Agentforce Commerce and Google UCP are reshaping shopping experiences. Strategy: Adapting to new technologies is crucial for business success. Growth: Leveraging agentic shopping can enhance customer engagement. Action: Explore integration of Agentforce to streamline sales processes.
2026-01-28
Smart marketers set the rules before AI makes the calls
by MarTech Read time: 4 minutes · Marketing
Score: +1400
AI mimics human intelligence but lacks judgment, risking biased decision-making in automated campaigns. Director of Analytics Mike Ruff (Media+) suggests a hybrid model: use AI for optimization (bidding) and rigid automation for guardrails. Tactical implication: Configure "kill switch" automations that trigger human review if CPA exceeds target by 20% or conversion rates drop below historical baselines.
2026-01-27
How AI Audience Targeting Is Supercharging SMBs
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce highlights how AI audience targeting is transforming customer connections for small businesses. Targeting: AI enhances precision in reaching the right audience. Automation: Streamlined processes save time and resources. Strategy: Implement AI tools to refine marketing efforts.
5 Google Analytics Reports PPC Marketers Should Actually Use
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2800
Search Engine Journal outlines essential Google Analytics reports that enhance PPC marketing effectiveness. Targeting: Focus on user behavior to optimize ad spend. ROI: Measure conversions to justify marketing investments. Action: Regularly review these reports to refine PPC strategies.
2026-01-26
The $2 million martech procurement mistake hiding in plain sight
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights the common pitfalls in martech procurement that can lead to significant financial losses. Strategy: identify hidden costs in tools. ROI: ensure alignment with business goals. Action: conduct thorough vendor assessments.
10 Remarketing Lists To Boost PPC Performance
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2900
Search Engine Journal discusses effective remarketing strategies that can significantly enhance PPC performance. Strategy: leverage first-party data for targeted ads. Testing: create and test multiple remarketing lists. Action: monitor performance metrics to refine campaigns.