Growth Tactics - Feed Archive
// filter(tags) Growth Tactics (108)
Growth Tactics
108 links (last 90d) · 225 links (all-time)
// february_2026 (6)
2026-02-09
Adaptive marketing: Proven strategies for growing companies
Highest rated content by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +3000
HubSpot Marketing breaks down effective adaptive marketing strategies for business growth. Strategy: adjust marketing tactics based on real-time data. Action: continuously analyze market trends to refine approaches.
2026-02-08
How smart B2B teams use video to win deals before they start
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech outlines how B2B teams leverage video content to engage prospects early. Strategy: using personalized video can increase engagement rates. Tools: implement video marketing platforms to streamline content creation.
2026-02-07
AI Is Finally Eating Software's Total Market: Here's What's Next
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
TLDR AI highlights how AI's rise is shrinking the software market, impacting SaaS companies. Strategy: Key players like Salesforce and SAP are integrating AI functionality into popular platforms. Action: Marketers should adapt by leveraging AI tools to enhance their offerings.
AI could unlock $30B for marketers, if we fix measurement first
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech argues that addressing measurement issues can unlock significant value for marketers through AI. Strategy: Focus on improving measurement frameworks. Action: Invest in tools that enhance data accuracy and reporting.
2026-02-06
Performance marketing is being rewritten by AI
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3680
Spotify's AI-personalized audio ads drove 270% higher ad recall and 20% more click-throughs compared to non-personalized campaigns. Euroflorist used AI to test thousands of site variations, lifting conversion rates by 4.3%, while Tomorrow Sleep grew traffic from 4,000 to 400,000 monthly visitors using AI content gap analysis. Tactical implication: Audit current creative testing workflows to replace manual A/B split testing with AI-driven multivariate testing tools for rapid iteration.
2026-02-04
For ChatGPT ads, behavior matters more than targeting
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3840
ChatGPT users operate in "task mode" with high interruption aversion, making standard display ads ineffective. MarTech identifies four targeting modes—Explore, Reduce, Confirm, Act—where creative must function as a tool (checklists, calculators) rather than a banner. Traditional keywords fail here; "Jobs to be Done" frameworks replace search volume as the primary planning metric. Tactical implication: Map your top 3 conversion paths to the "Reduce" or "Confirm" modes and test utility-based ad creative (e.g., "ROI Calculator") instead of brand awareness.