Growth Tactics - Feed Archive

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Growth Tactics (108)

Growth Tactics

108 links (last 90d) · 225 links (all-time)

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2026-01-22

How AI agents shaped the record-breaking 2025 holiday season

Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3910
Salesforce data reveals AI agents influenced 20% of the $1.29 trillion global holiday sales, with agent-driven search converting 9x higher than social traffic. Brands deploying proprietary AI agents saw 59% higher growth rates compared to non-adopters. Tactical implication: Prioritize 'owned agentic AI' in 2026 roadmaps to capture high-intent discovery traffic and automate post-purchase returns.

2026-01-21

The A in AGI stands for Ads

by TLDR AI Read time: 4 minutes · Marketing
Score: +2900
TLDR AI argues that ads are crucial for OpenAI's profitability and sustainability. Strategy: ads create a circular economy. Growth: leveraging advertising to enhance AI capabilities.

2026-01-20

Best loop marketing tactics for the era of AI-powered marketing

by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +3390
HubSpot's Loop Marketing framework replaces linear funnels with four AI-driven stages: Express, Tailor, Amplify, and Evolve. Early adopters see improvements in 30-60 days by unifying CRM, email, and analytics data to personalize content at scale. Tactical implication: Audit current funnels for 'dead ends' and implement the 'Amplify' stage by optimizing content for AI search (AEO) and community platforms.

2026-01-19

Paid Media Marketing: 8 Changes Marketers Should Make In 2026

Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3090
North American consumers now own 13 connected devices on average, driving a 63% increase in touchpoints since 2018 (Search Engine Journal). Google Ads’ new Creator Partnerships tool integrates influencer content directly into paid workflows, treating creators as a scalable media channel rather than a side experiment. Tactical implication: Shift influencer budgets from standalone posts to 'Partnership Ads' within Google Ads to track ROI alongside standard display placements.

2026-01-18

B2B marketers trust AI for execution but not strategy

by MarTech Read time: 4 minutes · Marketing
Score: +3260
MFS's '2026 State of AI' report finds 78% of B2B marketers use AI for task execution, yet only 6% trust it for brand positioning. While 71% plan to increase AI spend, the majority limit use to tactical efficiency rather than strategic decision-making. Tactical implication: Audit 2026 roadmaps to identify one low-risk strategic pilot (e.g., competitor analysis) to bridge the trust gap beyond simple content generation.
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