Growth Tactics - Feed Archive
// filter(tags) Growth Tactics (108)
Growth Tactics
108 links (last 90d) · 224 links (all-time)
// july_2026 (11)
2026-07-09
Marketing For Startups: 5 Steps to Campaign Success
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce outlines a 5-step strategy for marketing startups, emphasizing speed and strategic planning to transform new ideas into household names. Tactic: Prioritize rapid iteration and feedback loops to refine campaigns quickly. Tool: Leverage CRM platforms to track and optimize customer interactions.
Sport Clips Haircuts Replaces Manual Local Marketing with Over 3,400 SOCi AI Agents
by PRNewswire Read time: 3 minutes · Marketing
Score: +3000
Sport Clips deployed 3,400 SOCi Genius Agents across 1,800 locations to automate review management and local search optimization. Eliminates manual workflows for franchise locations. Tactical implication: local services marketers (franchises, SMBs with multiple locations) should test AI agents for review velocity and local search optimization—start with one city, measure review velocity and local pack ranking lift over 4 weeks vs. manual management.
You’re using AI to scale the wrong part of GTM
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech argues that many companies misapply AI in their go-to-market strategies, focusing on areas that don't yield the best ROI. Risk: Misallocation of AI resources can lead to increased costs without improved outcomes. Shift: Reevaluate AI deployment to focus on high-impact areas like customer acquisition and retention.
2026-07-07
How Batteries Plus Built 10 Agents to Activate 100,000 Sales Prospects
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce reveals how Batteries Plus used multi-agent architecture to activate 100,000 sales prospects. Tactic: Implementing data discipline and agent coordination can scale B2B pipelines effectively. Play: Consider deploying multi-agent systems to enhance lead generation and conversion rates.
Profound Launches Aim to Transform AI Search Data into Marketing Execution
by Yahoo Finance Read time: 5 minutes · Marketing
Score: +3000
Profound launched Aim, an always-on background agent that monitors visibility, sentiment, and accuracy across AI responses, identifies high-impact opportunities, and coordinates execution through integrated projects. Teams now have a single agent to prioritize work instead of drowning in AI search dashboards. Tactical implication: request Aim beta access; pilot on your top 3 AI search keywords for 30 days and measure project volume, time-to-action, and ROAS lift vs. manual dashboard monitoring.
2026-07-06
Turning marketing complexity into a competitive advantage
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech argues that embracing marketing complexity can lead to a competitive edge by leveraging advanced AI tools. Shift: Companies are integrating AI to manage complex data sets more effectively. Play: Use AI-driven analytics to identify and act on customer insights faster than competitors.
OpenAI starts laying foundations for ChatGPT ads in EU market
by Digiday Read time: 3 minutes · Marketing
Score: +2700
OpenAI announced support for ChatGPT ads in EU, paralleling the US product launching in Q2 2026. EU-based brands can now showcase product catalogs and drive conversational commerce inside ChatGPT. Tactical implication: if DTC or marketplace-enabled in EU, request beta access—run a 3-week pilot on your highest-AOV product category to measure discovery time and conversion rate vs. search ads baseline.
2026-07-04
HubSpot’s Warmly deal points to the next generation of CRM
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that HubSpot's acquisition of Warmly highlights a shift towards more integrated and AI-enhanced CRM systems. Shift: CRM platforms are increasingly incorporating AI to improve customer insights. Play: Evaluate your current CRM capabilities and consider AI integrations to enhance customer relationships.
Anthropic launches Claude Sonnet 5 as a cheaper way to run agents
by TechCrunch Read time: 4 minutes · Marketing
Score: +2900
Claude Sonnet 5 became Anthropic's default model on June 30 at $2/M input tokens and $10/M output tokens through August 31 (normally $3/$15). Early users (Cursor, Zapier) report agents stay on plan, follow conventions, and complete multi-step tasks end-to-end. The pitch: agentic capability is now the baseline at every price tier. Tactical implication: if running agents for campaign planning, creative generation, or audience analysis, cost-test Sonnet 5 vs. your current model—calculate token spend reduction and agent reliability improvement over 45 days.
2026-07-02
Stop adopting AI and start solving problems
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech argues that businesses should focus on solving specific problems with AI rather than adopting AI for its own sake. Shift: Companies are encouraged to identify clear use cases before implementing AI solutions. Play: Evaluate your current challenges and match them with AI capabilities to drive tangible results.
Have You Tried Immersive Marketing? Your Prospects Are Waiting
by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce introduces immersive marketing as a way to engage prospects through interactive experiences. Tactic: Use virtual reality or interactive content to create memorable brand interactions. Play: Implement a pilot immersive marketing campaign to test engagement metrics this quarter.