Growth Tactics - Feed Archive
// filter(tags) Growth Tactics (108)
Growth Tactics
108 links (last 90d) · 224 links (all-time)
// may_2026 (8)
2026-05-31
How to use B2B PR to shape what AI recommends
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech explains how B2B PR strategies can influence AI recommendations by optimizing content for AI algorithms. Tactic: Focus on creating high-quality, relevant content that aligns with AI's data processing methods. Play: Regularly update content to maintain its relevance and visibility in AI-driven platforms.
How Google Marketing Live 2026 is Reshaping Ad Tech: 5 Tactics for Marketers
by Google Read time: 4 minutes · Marketing
Score: +2600
Google Marketing Live 2026 shipped new ad formats and features: Business Agent for Leads (AI chatbot in ads), AI-powered Shopping ads with custom product explainers, Ask Advisor (Gemini assistant for Google Ads and Analytics), and Ads in AI Mode with Preferred Sources support. Ads now appear in 25.5% of AI Overview results (up from 5.17% in early 2025). Tactical implication: update your Shopping Feed metadata to enable AI-generated explainers; test Business Agent for Leads on 1 product line as a lead capture experiment for 30 days.
2026-05-29
Explore insights from global enterprise leaders
by TLDR AI Read time: 4 minutes · Marketing
Score: +2900
TLDR AI shares insights from enterprise leaders at Yahoo, Mercedes-Benz, and AWS on building strong data foundations for AI. Strategy: Focus on data governance and AI implementation for scalable growth. Tactic: Leverage expert advice to optimize database management and AI deployment.
2026-05-28
AI agents are exposing martech’s weak point
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech highlights that AI agents are revealing gaps in martech infrastructure, particularly in data integration. Risk: Inadequate data integration can lead to inefficiencies. Play: Audit your martech stack for integration gaps and prioritize solutions that offer seamless data flow.
Anthropic's 10-City Small Business Tour — Free AI Training
by Anthropic Read time: 3 minutes · Marketing
Score: +2800
Anthropic launched Claude for Small Business and announced a 10-city US training tour offering free half-day workshops on AI implementation for teams with fewer than 50 employees. First stop: Chicago. Topics include content automation, customer support, and workflow optimization. Tactical implication: if you manage marketing at a SMB, sign up for the workshop in your city to learn Claude integration for content and email workflows at no cost.
2026-05-27
The real risk of AI is marketing commoditization
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech warns that AI could lead to marketing commoditization, reducing differentiation. Risk: Over-reliance on AI tools may result in generic marketing strategies. Tactic: Focus on unique brand storytelling to maintain competitive advantage.
Simple Ways to Optimize Customer Touchpoints for Sales Growth
by Salesforce Read time: 4 minutes · Marketing
Score: +2800
Salesforce explains how mapping every customer interaction can strengthen relationships and boost sales. Tactic: Identify key touchpoints and personalize interactions. Play: Use CRM data to refine customer journeys and increase conversion rates.
2026-05-26
AI Can Scale B2B Sales, But Only People Can Build Trust
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech argues that while AI can efficiently scale B2B sales processes, it cannot replace the human element of trust-building. Risk: Over-reliance on AI might lead to a loss of personal connection with clients. Play: Balance AI-driven sales strategies with personalized human interactions to maintain client trust.