Marketing Automation - Feed Archive

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Marketing Automation (34)

Marketing Automation

34 links (last 90d) · 82 links (all-time)

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2026-03-18

Agentforce for Small Business is Now Built Into Salesforce Suites

by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce announces that Agentforce is now integrated into its suites for small businesses, leveraging AI to turn customer data into actionable insights. Tool: Agentforce enables teams to automate and personalize customer interactions across various channels. Play: SMBs should leverage Agentforce to enhance customer experience and drive growth.

2026-03-17

Too many workflows are breaking marketing automation

by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reports that complex workflows are causing failures in marketing automation systems. Risk: Over-engineered processes lead to inefficiencies and errors. Play: Simplify automation workflows by auditing and streamlining processes this quarter.

2026-03-16

Transformation in action: What it takes to automate 81% of your customer service while improving CX

Highest rated content by Intercom Read time: 4 minutes · Marketing
Score: +3000
Intercom shares insights from automating 81% of customer service interactions using AI. Tool: Leverage AI-driven chatbots to handle routine inquiries. Play: Focus on AI training to ensure seamless customer experiences and reduce human intervention.

2026-03-14

6 Ways to Ruin a Perfectly Good AI Agent

by Salesforce Read time: 4 minutes · Marketing
Score: +2800
Salesforce warns about common pitfalls in deploying AI agents, emphasizing the importance of proper implementation. Risk: Inadequate training data can lead to poor agent performance. Tactic: Conduct regular audits and updates to training datasets to maintain agent accuracy.

2026-03-13

The latest AI-powered martech news and releases

Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports on the latest AI-powered marketing technology releases, including new tools for automation and analytics. Tool: Explore new AI tools to enhance marketing automation and data analysis. Trend: Stay updated with AI advancements to maintain a competitive edge in marketing technology.
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