Marketing Automation - Feed Archive
// filter(tags) Marketing Automation (34)
Marketing Automation
34 links (last 90d) · 82 links (all-time)
// january_2026 (5)
2026-01-30
There's a Better Way to Automate Workflows
by TLDR AI Read time: 4 minutes · Marketing
Score: +2520
Liminal introduces "Behavioral Agent Automation Platforms" (BAAP), a new category that flips agent design from prediction to observation. Instead of top-down specifications, BAAPs analyze "behavioral exhaust"—like a question asked 340 times or a manual workflow repeated daily—to automatically trigger agent deployment. Tactical implication: Pause hypothetical agent roadmaps; audit internal slack/email logs for repetitive "knowledge gaps" to define the first 3 high-ROI agents based on proven demand.
2026-01-29
How Agentforce Commerce and Google UCP power the future of agentic shopping
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce breaks down how Agentforce Commerce and Google UCP are reshaping shopping experiences. Strategy: Adapting to new technologies is crucial for business success. Growth: Leveraging agentic shopping can enhance customer engagement. Action: Explore integration of Agentforce to streamline sales processes.
2026-01-27
You no longer have to choose between insight and impact
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech argues that businesses can achieve both insightful data analysis and impactful marketing outcomes. Strategy: Integrate data-driven insights into marketing strategies. Tools: Utilize advanced analytics platforms for better decision-making. Action: Regularly assess and adapt marketing campaigns based on insights.
2026-01-26
The $2 million martech procurement mistake hiding in plain sight
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights the common pitfalls in martech procurement that can lead to significant financial losses. Strategy: identify hidden costs in tools. ROI: ensure alignment with business goals. Action: conduct thorough vendor assessments.
2026-01-24
December 2025 HubSpot updates: Smarter segmentation, tighter AI control, less CRM busywork
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech highlights HubSpot's latest updates aimed at enhancing marketing efficiency. Tools: new AI features improve segmentation and reduce manual CRM tasks. Action: utilize smarter segmentation to target campaigns effectively.