Marketing - Feed Archive
// filter(tags) Marketing (228)
Marketing
228 links (last 90d) · 416 links (all-time)
// march_2026 (9)
2026-03-29
Answer Engine Optimization: How To Get Your Content Into AI Responses
Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3000
Search Engine Journal explains how AI systems prioritize content, revealing that structured data increases visibility by 40%. Tactic: Optimize content with structured data to improve AI response inclusion. Play: Audit your top-performing pages for structured data enhancements this week.
2026-03-28
Context engineering is the real AI advantage in marketing
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech argues that context engineering is the key AI advantage for marketers, enabling more personalized customer interactions. Tactic: Use AI to analyze customer data for context-driven marketing strategies. Tool: Implement AI tools that focus on context to enhance engagement and conversion rates.
3 new email metrics that you need in 2026
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech introduces three new email metrics for 2026, including 'Engagement Time' and 'Conversion Delay'. Data: Track 'Engagement Time' to understand how long recipients interact with emails. Tactic: Use 'Conversion Delay' to optimize follow-up timing for better conversion rates.
How Salesforce Built, Tested, and Scaled Our IT Support Agents
by Salesforce Read time: 4 minutes · Marketing
Score: +2800
Salesforce reveals that 40% of IT support cases are now managed by AI agents, showcasing their development and scaling process. Tool: Leverage AI agents to handle repetitive support tasks efficiently. Play: Implement a phased rollout of AI agents to test and optimize their performance in real-time.
2026-03-27
Data built modern marketing, but AI is rewriting the rules
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reveals that AI is transforming data-driven marketing by enabling more precise targeting and personalization. Shift: AI tools are now integrating real-time data for dynamic campaign adjustments. Play: Marketers should leverage AI to analyze customer behavior patterns and refine segmentation strategies.
2026-03-26
OpenAI Taps Former Meta Executive to Lead Ad Push
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
TLDR AI reports that OpenAI has hired Dave Dugan, a former top advertising executive at Meta, as vice-president of global ad solutions. Shift: OpenAI is urgently seeking new revenue streams to support its growth. Play: Evaluate potential partnerships with OpenAI for AI-driven advertising solutions.
How Our AI Agents Save Us Time — And Scale Sustainability
by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce reveals how Agentforce accelerates sustainability and impact programs. Tool: Agentforce enhances efficiency in sustainability initiatives. Play: Integrate AI agents to streamline sustainability efforts and reduce operational overhead.
Marketing on Reddit: What you need to know
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech outlines strategies for effective marketing on Reddit, focusing on community engagement. Tactic: Leverage Reddit's unique community dynamics for authentic brand interactions. Play: Develop a Reddit-specific content strategy to engage with niche audiences.
2026-03-25
Athena signals Zeta’s push into AI-driven marketing systems
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that Zeta has launched Athena, a new AI-driven marketing system designed to enhance data-driven strategies. Tool: Athena aims to improve targeting and personalization by analyzing customer data in real-time. Play: Marketers should explore integrating Athena into their existing systems to optimize campaign performance.