Marketing - Feed Archive

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Marketing (229)

Marketing

229 links (last 90d) · 420 links (all-time)

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2026-03-20

ActiveCampaign extends its AI capabilities with context and scale

Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that ActiveCampaign has enhanced its AI capabilities to provide more context and scalability. Tool: The platform now allows marketers to automate personalized customer experiences at scale. Play: Integrate these AI features to optimize customer journey mapping and increase engagement.

Deciphering Customer Signals and Bridging Retail’s Loyalty Gap with Agentic AI

by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce reveals that by 2025, each connected person will generate over 4,900 digital interaction signals daily. Data: This influx offers a goldmine for brands to enhance customer loyalty. Tactic: Use agentic AI to analyze these signals and tailor personalized marketing strategies.

2026-03-19

Alibaba Starts Major Revamp to Heighten Focus on AI Profits

Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
TLDR AI reports that Alibaba is setting up a new business unit called Alibaba Token Hub to consolidate its AI services and development. Shift: This move aims to streamline AI operations and enhance profitability. Play: Marketers should monitor Alibaba's strategy for insights on integrating AI into business units effectively.

2026-03-18

Salesforce brings AI directly into CRM workflows for SMBs

Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that Salesforce has integrated AI into CRM workflows for small businesses, enhancing data-driven decision-making. Tool: Salesforce's AI capabilities now enable SMBs to automate customer interactions and improve service efficiency. Play: Small businesses should explore these new AI features to streamline operations and boost customer engagement.

Agentforce for Small Business is Now Built Into Salesforce Suites

by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce announces that Agentforce is now integrated into its suites for small businesses, leveraging AI to turn customer data into actionable insights. Tool: Agentforce enables teams to automate and personalize customer interactions across various channels. Play: SMBs should leverage Agentforce to enhance customer experience and drive growth.

2026-03-17

3 Conversational Email Strategies to End “Do Not Reply” Messages

Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce reveals that customers demand two-way interactions with brands via email. Tactic: Implement conversational email strategies to increase engagement. Tool: Use AI-driven email platforms to automate responses and personalize communication.

Too many workflows are breaking marketing automation

by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reports that complex workflows are causing failures in marketing automation systems. Risk: Over-engineered processes lead to inefficiencies and errors. Play: Simplify automation workflows by auditing and streamlining processes this quarter.

5 LinkedIn ad tactics for B2B marketers

by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech outlines five LinkedIn ad tactics to enhance B2B marketing effectiveness. Tactic: Leverage LinkedIn's targeting features to reach decision-makers. Play: Test new ad formats and optimize based on engagement metrics this month.

2026-03-16

Transformation in action: What it takes to automate 81% of your customer service while improving CX

Highest rated content by Intercom Read time: 4 minutes · Marketing
Score: +3000
Intercom shares insights from automating 81% of customer service interactions using AI. Tool: Leverage AI-driven chatbots to handle routine inquiries. Play: Focus on AI training to ensure seamless customer experiences and reduce human intervention.
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