Marketing - Feed Archive

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Marketing (272)

Marketing

272 links (last 90d) · 547 links (all-time)

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2026-04-14

How To Measure PPC Performance When AI Controls The Auction via @sejournal, @brookeosmundson

Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3000
Search Engine Journal explains how to measure PPC performance in 2026 with AI-driven auctions and smarter attribution. Tactic: Use profit-based metrics and reporting frameworks tailored for Google Ads automation. Play: Implement these strategies to optimize AI-controlled PPC campaigns this quarter.

Claude Cowork 101: How to automate your workday without touching code | JJ Englert (Tenex)

by Lenny's Newsletter Read time: 4 minutes · Marketing
Score: +2900
Lenny's Newsletter showcases JJ Englert's guide on using Claude Cowork to automate business tasks without coding. Tool: Claude Cowork enables automation of emails and Slack communications. Play: Connect business tools to streamline daily operations and increase productivity this week.

From swarms to product: Turning customer signals into scalable features

by Intercom Read time: 4 minutes · Marketing
Score: +2800
Intercom reveals how their swarm model transforms individual customer insights into scalable product features. Tactic: Leverage customer signals to drive product development. Play: Implement a swarm approach to enhance feature scalability and customer satisfaction this month.

2026-04-13

Google’s Push For Data Strength Is Really A Push For Better Bidding

Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3000
Search Engine Journal reports Google is enhancing Data Strength to improve bidding and campaign optimization. Data: Focus on conversion signals to refine bidding strategies. Play: Leverage Google's data tools to enhance campaign performance.

2026-04-12

A 6-step AI workflow for building better seasonal campaigns

Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech outlines a 6-step AI workflow to enhance seasonal marketing campaigns, emphasizing the use of AI for predictive analytics and personalization. Tactic: Implement AI-driven customer segmentation to tailor promotions. Tool: Leverage AI platforms for dynamic content generation to boost engagement.

Trying to Scale Beyond ‘One-Off’ AI Tasks? You’re Probably Using the Wrong Interface

by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce argues that chat interfaces are insufficient for bulk execution and chained workflows, suggesting a new interface can bridge this gap. Tool: Consider adopting interfaces designed for scalability in AI tasks. Shift: Evaluate current AI task management tools for efficiency in handling complex workflows.

2026-04-11

Meta Superintelligence Labs ships its first model

Highest rated content by The Rundown AI Read time: 4 minutes · Marketing
Score: +3000
The Rundown AI reports that Meta Superintelligence Labs has released a new model that includes an automated ad generator tool. Tool: This tool can streamline ad creation processes for marketers. Play: Integrate this tool into your ad campaigns to test its effectiveness against traditional methods.

Enterprise AI Adoption

by TLDR AI Read time: 4 minutes · Marketing
Score: +2900
TLDR AI found that OpenAI is seeing rapid enterprise growth as AI becomes integral to core business workflows. Trend: AI is moving beyond experimentation into essential operations. Play: Evaluate your current AI implementations to ensure they are integrated into your core business processes.

AI agent Poke makes setting up automations as easy as sending a text

by TLDR AI Read time: 4 minutes · Marketing
Score: +2800
TLDR AI reports that Poke, a new AI agent, simplifies automation through text messaging with pre-made 'recipes' for tasks. Tool: Poke allows easy setup of automations for scheduling and smart home control. Play: Experiment with Poke to automate routine marketing tasks and improve efficiency.

2026-04-10

In the New Era of AI, You Need to Win Over Both Humans and Agents

Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce argues that the age of agentic is transforming customer communication with four key strategies for marketers. Shift: Companies must balance engagement between human customers and AI agents. Tactic: Implement AI-driven personalization to enhance customer experience.

Canva expands into marketing automation with new acquisitions

by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reports that Canva is expanding into marketing automation through strategic acquisitions. Tool: Canva's new features aim to streamline marketing workflows for businesses. Play: Marketers should explore Canva's automation tools to enhance campaign efficiency.
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