Marketing - Feed Archive
// filter(tags) Marketing (272)
Marketing
272 links (last 90d) · 547 links (all-time)
// march_2026 (9)
2026-03-25
Athena signals Zeta’s push into AI-driven marketing systems
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that Zeta has launched Athena, a new AI-driven marketing system designed to enhance data-driven strategies. Tool: Athena aims to improve targeting and personalization by analyzing customer data in real-time. Play: Marketers should explore integrating Athena into their existing systems to optimize campaign performance.
2026-03-24
How to prove ROI from AI workflow integration in B2B marketing
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech explains how integrating AI workflows can enhance B2B marketing ROI. Tactic: Use AI to automate repetitive tasks and focus on strategic initiatives. Play: Implement AI-driven analytics to track and optimize marketing performance.
Generative Engine Optimization (GEO): Teach AI Who You Are
by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce introduces Generative Engine Optimization (GEO) for startups to ensure AI cites them accurately. Tactic: Optimize content for AI-driven search engines. Play: Develop a GEO strategy to improve brand visibility in AI responses.
SEO 2.0: How Content Marketing Drives Visibility in AI Search
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2800
Search Engine Journal discusses the role of content marketing in enhancing visibility in AI-driven search. Shift: AI is changing traditional SEO practices. Play: Leverage AI tools to analyze and optimize content for better search performance.
2026-03-23
AI commoditizes marketing execution and elevates judgment
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech argues that AI is commoditizing marketing execution while elevating strategic judgment. Shift: AI handles repetitive tasks, allowing marketers to focus on strategy. Play: Leverage AI tools to automate routine tasks and allocate more time for strategic planning.
5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2900
Search Engine Journal outlines 5 strategies to enhance brand visibility in AI search engines by 2026. Tactic: Optimize content for AI-driven search engines using GEO strategies. Play: Implement these strategies to increase brand recommendations and visibility.
2026-03-22
The latest AI-powered martech news and releases
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech covers the latest advancements in AI-powered marketing technology. Trend: Stay informed on new AI tools to maintain a competitive edge. Tool: Evaluate recent releases for potential integration into your marketing stack.
2026-03-21
Top 10 Growth Tools for Startups: Overview and Benefits
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce highlights the rapid evolution of growth tools, offering a detailed overview of the top 10 tools for startups. Tactic: Implement these tools to streamline marketing efforts and enhance customer acquisition. Tool: Consider integrating AI-driven analytics platforms to optimize data-driven strategies.
Marketing on LinkedIn: What you need to know
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech provides a comprehensive guide on leveraging LinkedIn for marketing success. Tactic: Use LinkedIn's targeting features to reach niche audiences effectively. Play: Regularly update your company page to engage with potential leads and showcase expertise.