Marketing - Feed Archive
// filter(tags) Marketing (229)
Marketing
229 links (last 90d) · 420 links (all-time)
// february_2026 (13)
2026-02-28
How to architect AI agents in your martech stack
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech outlines the integration of AI agents into the martech stack, highlighting the importance of seamless interaction between tools. Tactic: Implement AI agents to automate customer interactions and data analysis. Tool: Use AI agents to enhance CRM systems for better customer insights.
7 Ways AI Can Help With Change Management
by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce reveals that only 50% of companies have a change management strategy for AI. Tactic: Develop a structured AI change management plan to stay competitive. Play: Use AI to streamline internal processes and improve adaptability.
What gets B2B brands cited in genAI answers
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech reports on the factors influencing B2B brand citations in generative AI outputs. Data: Brands with clear, authoritative content are more frequently cited. Play: Enhance content authority to improve brand visibility in AI-generated responses.
2026-02-27
Anthropic updates Claude Cowork tool built to give the average office worker a productivity boost
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
TLDR AI reports that Anthropic has launched new connectors and plugins for its Claude Cowork tool aimed at enhancing productivity for knowledge workers. Tool: Claude Cowork now integrates with various platforms to streamline office tasks. Play: Implement Claude Cowork to automate repetitive tasks and improve workflow efficiency.
Salesforce targets telecom churn with AI agents
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reveals that Salesforce is deploying AI agents to address customer churn in the telecom sector. Tactic: AI agents are used to predict and mitigate churn by analyzing customer data. Play: Consider deploying AI agents to proactively manage customer retention in high-churn industries.
2026-02-26
How to make your content stand out in the age of AI
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reveals strategies for keeping content fresh amid AI advancements. Tactic: Use AI tools to analyze content performance and identify areas for improvement. Play: Regularly update evergreen content to maintain relevance and engagement.
7 Ways AI Can Help With Change Management
by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce outlines seven ways AI can assist in change management, noting only 14% of companies have a strategy. Tactic: Implement AI-driven analytics to monitor change adoption and employee sentiment. Play: Develop a proactive AI strategy to stay ahead of competitors in change management.
How to Align Integration Patterns to Use Cases
by Salesforce Read time: 4 minutes · Marketing
Score: +2800
Salesforce recaps a real-world scenario for data virtualization and synchronization. Tool: Use data virtualization to streamline data access without replication. Play: Align integration patterns with specific business use cases to enhance efficiency.
2026-02-25
How To Turn Google’s Performance Max Into An Ecommerce Growth Engine
Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3000
Search Engine Journal provides a guide on leveraging Google's Performance Max for ecommerce growth. Tactic: Segment products to enhance campaign performance. Play: Optimize ad spend by using Performance Max Smart Bidding.
Advertising in AI is a trust experiment marketers can’t ignore
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech argues that AI-driven advertising is a critical trust experiment for marketers. Risk: Transparency and data privacy are key concerns. Play: Build consumer trust by ensuring ethical AI use in advertising strategies.
2026-02-24
Say goodbye to busywork: Rethinking marketing workflows for a smarter future
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech explores how AI-driven automation is transforming marketing workflows by reducing manual tasks. Tactic: Implement AI tools to automate repetitive marketing tasks and improve efficiency. Play: Evaluate current workflows to identify areas where AI can be integrated for smarter operations.
How to future-proof your AI stack with data governance
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech advises on securing AI stacks through robust data governance frameworks. Risk: Poor data governance can lead to compliance issues and data breaches. Play: Conduct a data audit to ensure compliance and strengthen data security protocols.
HubSpot supercharges its media engine by buying Starter Story
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech reports that HubSpot has acquired Starter Story to enhance its media capabilities. Shift: HubSpot is expanding its content offerings to attract more marketers. Play: Monitor HubSpot's new content strategies for potential collaboration or inspiration.