Marketing - Feed Archive
// filter(tags) Marketing (229)
Marketing
229 links (last 90d) · 420 links (all-time)
// february_2026 (12)
2026-02-18
The Campaign Is Dead: 5 Hard Truths From the Tenth State of Marketing Report
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce reveals insights from a survey of 4,450 marketers on AI integration and future industry directions. Trend: Marketers are increasingly relying on AI for personalized customer experiences. Play: Implement AI-driven analytics to enhance customer engagement strategies this quarter.
How to use CRM data to target the right B2B audiences
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reports on strategies for leveraging CRM data to enhance B2B audience targeting. Tactic: Use CRM insights to refine audience segmentation and improve campaign precision. Play: Analyze CRM data to identify top-performing segments and tailor messaging accordingly this month.
2026-02-17
Automate Success: Real Stories of How Small Businesses Thrive with Salesforce
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce reveals how three small and medium businesses achieved growth through marketing automation. Tool: Salesforce's automation tools helped streamline operations and enhance customer engagement. Play: Implement automation in customer service to reduce response times and improve satisfaction.
Are Your Google Ads Gen Z Proof? Strategies To Win The 18-24 Segment
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2900
Search Engine Journal reports that Gen Z's discovery habits are reshaping Google Ads strategies. Shift: Advertisers need to rethink creative and targeting for AI-driven surfaces. Play: Update your Google Ads campaigns to include AI-optimized content targeting the 18-24 demographic.
24 Generative Engine Optimization Statistics Marketing Leaders Should Know
by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +2800
HubSpot Marketing shares 24 key statistics on generative engine optimization impacting marketers. Data: 70% of marketers are integrating AI into their strategies. Play: Analyze your current AI tools to ensure alignment with the latest optimization trends.
2026-02-16
How to increase conversions with Launch Locations, the newest feature from Agentforce Commerce
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce introduces Launch Locations, a feature that optimizes high-impact areas like search bars to boost conversions. Tool: Use Launch Locations to enhance user experience on product detail pages. Play: Implement this feature to test conversion rates on your top landing pages this month.
Transformation in action: Why ROI becomes clearer with deeper integration
by Intercom Read time: 4 minutes · Marketing
Score: +2900
Intercom reveals that deeper AI integration clarifies ROI by enhancing support scalability. Trend: Integrated AI solutions improve operational efficiency. Play: Evaluate AI integration depth to optimize support functions and track ROI improvements.
2026-02-15
AI: The Best New Tool for Disaster Management
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce highlights how AI is transforming disaster management. Automation: AI predicts floods and detects wildfires early. Strategy: Implement AI tools for proactive disaster response.
The AI era needs strategists grounded in expertise and guided by context
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech outlines the necessity for AI strategists to possess deep expertise. Strategy: Leverage data-driven insights to inform marketing decisions. Action: Develop a framework for integrating AI insights into strategy.
2026-02-14
AI ROI confidence is slipping, and that’s not a bad thing
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights the current challenges in AI ROI confidence among marketers. Strategy: understanding the evolving landscape is crucial. Action: reassess your AI investments to align with realistic expectations.
5 PPC Strategies That Actually Boost Conversions in 2026
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2900
Search Engine Journal outlines effective PPC strategies to enhance conversions. Strategy: focus on audience targeting and ad relevance. Tools: utilize A/B testing to refine ad performance.