PPC Strategies - Feed Archive
// filter(tags) PPC Strategies (24)
PPC Strategies
24 links (last 90d) · 26 links (all-time)
// july_2026 (1)
2026-07-02
Yahoo DSP is launching an 'agent network'
by Digiday Read time: 4 minutes · Marketing
Score: +3000
Yahoo DSP connected 23 ad tech partners into an Agent Network for agentic media buying, supporting audience targeting, creative, and measurement workflows without replacing existing tools. The network uses pre-built 'skills' and connectors to standardize workflows across agencies and DSPs. Tactical implication: test agentic workflows on one campaign vertical (e.g., seasonal sale)—measure setup time, manual input reduction, and ROAS lift vs. traditional buying over 30 days.
// june_2026 (4)
2026-06-30
Google launches AI agent for Ad Manager
by Search Engine Land Read time: 4 minutes · Marketing
Score: +2900
Google launched Ask Ad Manager, a Gemini-powered conversational agent for Ad Manager that lets publishers ask questions in natural language to analyze performance, troubleshoot line items, and generate custom reports. Publishers can request beta access now. Tactical implication: test Ask Ad Manager on troubleshooting 3-5 underperforming line items—measure time-to-diagnosis vs. manual report-pulling over 2 weeks.
2026-06-26
OpenAI launches product feed ads in Ads Manager beta
by Search Engine Land Read time: 3 minutes · Marketing
Score: +2800
OpenAI introduced a new Ads Manager beta feature that auto-generates ads from product catalog feeds, eliminating manual creative production for retail advertisers. The feature compresses ad creation cycles from days to hours. Tactical implication: retail advertisers should request beta access—test on top 50 SKUs; if CTR improves 15%+ vs. hand-written ads, migrate your full catalog over 60 days.
2026-06-25
OpenAI says ChatGPT ad dismissals have dropped 50% as relevance improves
by Search Engine Land Read time: 3 minutes · Marketing
Score: +2900
OpenAI reports 50% drop in ChatGPT ad dismissals as its relevance engine improves advertiser targeting. Advertisers report lower CPA and higher CTR in recent campaigns. Tactical implication: if testing ChatGPT ads, expect performance to improve incrementally—set baseline metrics (dismissal rate, CTR, CPA) this week; re-benchmark in 4 weeks to quantify lift vs. initial campaign.
2026-06-21
PPC Trends 2026: AI, Automation, And The Fight For Visibility
by Search Engine Journal Read time: 5 minutes · Marketing
Score: +2700
SEJ reports that PPC roles are shifting from keyword execution to conversion architecture and signal design. Key shift: first-party data (customer lists via Customer Match) is now the strongest lever for steering Google's automation. Tactical implication: run an audit of your customer list quality and coverage (target ≥50% audience reach in Customer Match); prioritize onboarding offline purchase data and website visitor lists to improve automation steering.