SEO - Feed Archive

TL;DR — Seer Interactive's study of 53 brands, 5.47M queries, and 2.43B impressions found Google AI Overviews CTR rebounded from 1.3% in December 2025 to 2.4% in February 2026, an 85% jump in two months. Paid CTR with an AIO present rose from 14.6% to 16.2%, while CTR on queries without AIO fell from 26% to 21.8% as users self-select for deeper intent. Tactical implication: prioritize being cited inside AI Overviews because cited pages are capturing the recovering click share.

TL;DR — PPC Land argues Google Business Profile has been rebuilt into a structured identity layer feeding Gemini, Ask Maps, and Search — not a directory listing. April updates stack visibly: April 7 added Recurrence Info to the API, April 9 launched Ask Maps powered by Gemini, April 14 introduced ReviewReplyState moderation, April 20 opened review-image API access. Tactical implication: this week, fill GBP attributes, schedule recurring posts via API, and audit review replies — those signals now feed AI-generated local answers, not just the Maps panel.

TL;DR — Travis Tallent — who scaled an enterprise SEO team from 15 to 90+ practitioners across Microsoft, AT&T, LEGO, and adidas in 4 years — lays out 3 frameworks for structuring AI-driven SEO before scaling: AI SEO City, SOAR, and RISE. The argument: AI accelerates outcomes only when ownership and prioritization are clarified up front, otherwise it amplifies chaos. Tactical implication: pick one framework this week and map your next 5 AI SEO initiatives to it with named owners before adding more tools.

TL;DR — Roslyn Ayers names 8 recurring SEO tasks teams keep doing by hand — content audits, page outlines, and keyword research among them — and treats manual execution as the largest hidden cost in modern SEO operations. The piece argues automating these is a precondition for redirecting time toward strategy and AI workflow design. Tactical implication: pick 2 of the 8 your team still runs manually and automate them this week using existing tools in your stack.

TL;DR — Search Engine Journal outlines three significant AI-driven changes in search behavior that marketers must address in Q2. Data: AI is altering how users find, click, and convert on content. Tactic: Update your SEO strategy to include AI-optimized content and monitor its performance bi-weekly.