SEO - Feed Archive

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SEO (14)

SEO

14 links (last 90d) · 38 links (all-time)

// july_2026 (1)

2026-07-02

How Time and others are rebuilding parts of the web for AI agents

by Digiday Read time: 4 minutes · Marketing
Score: +2900
Time and The Economist are converting content from HTML to markdown, a format AI agents read more efficiently. Time strips navigation/styling and uses whitelisted bot access; The Economist is creating agent-readable versions of non-paywalled content (marketing copy, B2B material) to optimize for agent-driven discovery. Tactical implication: audit your high-traffic content pages—convert to markdown or simplified structure if you appear in AI search results; measure AI traffic and agent citations vs. baseline over 6 weeks.

// june_2026 (2)

2026-06-04

How a 200-person company competes with a $160B giant in AI search

Highest rated content by Search Engine Land Read time: 5 minutes · Marketing
Score: +3000
Case study: Descript (200-person SaaS) competes with Adobe in LLM search results through content strategy. Data: Specific content tactics boost LLM visibility without paid ads. Tactical implication: audit your 5 core product topics; create substantive, data-backed guides and case studies targeting LLM indexing and optimize for natural language queries AI systems use.

IAB Tech Lab tackles the growing AI bot problem

by MarTech Read time: 4 minutes · Marketing
Score: +2700
IAB Tech Lab released formal guidance distinguishing beneficial crawlers (Google, Bing, Claude) from malicious scrapers, with robots.txt and HTTP header directives. Action: Public comment period through June 26, 2026. Tactical implication: audit your crawl logs this week to identify unauthorized AI scrapers accessing your content; implement IAB-recommended header rules to block bad bots while allowing legitimate LLM indexing from OpenAI and Anthropic.

// may_2026 (4)

2026-05-28

IAB Tech Lab Releases AI Crawler Guidance — Protect Your Content

by IAB Tech Lab Read time: 3 minutes · Marketing
Score: +2900
On May 27, IAB Tech Lab released formal guidance for publishers and marketers to manage AI crawlers, bots, and non-human traffic. New rules distinguish between beneficial crawlers (Google, Bing, Claude) and scrapers, with clear robots.txt and HTTP header directives. Tactical implication: audit your crawl logs this week to identify AI bots accessing your content; block unauthorized scrapers to protect proprietary data.

Get Picked Up by AI Overviews — Reddit Is the Secret Weapon

by Birdeye Read time: 4 minutes · Marketing
Score: +2700
Reddit is the most-cited domain in Google AI Overviews and ranks second for ChatGPT citations. Marketing posts that gain traction on r/marketing, r/DigitalMarketing, and r/SEO get pulled into AI-generated answers for millions of users. Key: Data-driven insights and honest case studies win; generic tips and spam lose immediately. Tactical implication: post 1-2 substantive Reddit comments weekly with specific numbers or tactics from your campaigns; this is free distribution to AI answer engines.

2026-05-26

Modern Local SEO & AI Visibility: How To Get Clients Into AI Results

by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2800
Search Engine Journal reveals strategies for enhancing business visibility in AI-driven local SEO results. Tactic: Focus on effective keyword research to improve AI recommendations. Play: Update your local SEO strategy to include AI visibility techniques this month.

2026-05-12

The 90-Day AI Search Sprint: How To Rebuild Your Marketing For 2026 Visibility

by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2900
Search Engine Journal outlines a 90-day plan to enhance brand visibility in AI-driven search results. Tactic: Implement AI-powered SEO strategies to boost search rankings. Play: Follow the 90-day sprint to optimize content and improve AI search visibility.
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