SEO - Feed Archive
// filter(tags) SEO (17)
SEO
17 links (last 90d) · 36 links (all-time)
// january_2026 (2)
2026-01-05
Google Search: AI Overviews Are Reducing Organic CTR
by Search Engine Land Read time: 4 minutes · Marketing
Score: +2100
[Search Engine Land] argues AI Overviews are materially reducing organic CTR, even for #1 rankings. Strategy: SEO is shifting from ranking optimization to AI citation optimization. Action: Track brand mentions inside AI Overviews.
Marketing platform shifts + algorithm volatility: what changed and what to do next
by Luis Rijo Read time: 4 minutes · Marketing
Score: +1500
[PPC Land] breaks down the new operating environment with hard numbers. Strategy: Google’s December 2025 core update ran 18 days and volatility is now more continuous. Action: stop optimizing for ‘keyword rank’ as the north star and design content for agentic browsers.
// december_2025 (6)
2025-12-31
Top 10 SEO News Stories of 2025: From Rankings to Retrieval
by Danny Goodwin Read time: 10 minutes · SEO
Score: +3680
SEO vs GEO debate dominated 2025. AI Mode expanded. AI Overviews killed clicks. Google removed num=100 parameter, breaking rank trackers and revealing inflated GSC impression data. HubSpot organic traffic collapsed from 13.5M to 8.6M monthly. Google dismissed GEO and AEO as new disciplines, saying good SEO is good GEO. Perplexity three-layer reranker exposed. SEO matured into visibility management for AI systems.
2025-12-30
Google December 2025 Core Update Complete: 18-Day Rollout Finished December 29
Highest rated content by Barry Schwartz Read time: 5 minutes · Google Update
Score: +4180
Google's third 2025 core update rolled out December 11-29. E-E-A-T signals and AI content quality remain central evaluation criteria. New documentation confirms Google rolls out smaller, unannounced core changes continuously. Sites hit by September 2023 HCU saw partial recoveries during June update. No specific recovery actions; focus on helpful, people-first content. Health, finance, news, and shopping sectors experienced highest volatility.
2025-12-25
Google December 2025 Core Update: Most Disruptive of the Year
by Glenn Gabe, Dipti Arora Read time: 6 minutes · SEO
Score: +3740
The December 2025 core update is causing the largest ranking swings of the year. Google confirmed smaller unannounced core updates happen continuously. UX signals like ad aggressiveness and site satisfaction now clearly influence outcomes.
Yoast December 2025 SEO Update: AI Took Over Search This Year
by Carolyn Shelby, Alex Moss Read time: 5 minutes · SEO
Score: +3710
Yoast year-end recap: Being cited in AI overviews now matters more than ranking #1. E-E-A-T is non-negotiable. Publisher deals reshaped content licensing. The shift from rankings to retrieval is complete.
2025-12-24
December 2025 SEO Update: AI Search, Publisher Deals, llms.txt
by Carolyn Shelby, Alex Moss Read time: 6 minutes · SEO
Score: +3710
Search Console now shows YouTube and Reddit traffic. AI-powered insights suggest questions to analyze data. Google confirmed llms.txt is treated like a text file with no ranking guarantee.
AI Search Growing, But SEO Fundamentals Still Drive Most Traffic
by Rob Tindula Read time: 5 minutes · SEO
Score: +3610
AI platforms drive only 2-3% of organic traffic compared to Google. Teams overinvesting in AI optimization are underperforming on proven SEO tactics that still deliver measurable results.