SEO - Feed Archive
// filter(tags) SEO (14)
SEO
14 links (last 90d) · 38 links (all-time)
// january_2026 (7)
2026-01-06
The 90-Day SEO Playbook for AI Search Visibility
Highest rated content by Danny Goodwin / Search Engine Land Read time: 4 minutes · Marketing
Score: +4170
Danny Goodwin outlines a 90-day plan to adapt SEO for AI Overviews and LLMs. Strategy: shift focus to 'Answer Engine Optimization' (AEO) by targeting high-CTR pages (8%+) with structured data (FAQ, HowTo). Tools: track LLM brand mentions using Profound, Otterly.AI, and BrandRadar. Action: audit your top 10 pages for schema gaps and add direct answer blocks.
Semrush: What to Do About AI Overviews Traffic Loss
by Alex Lindley / Semrush Read time: 4 minutes · Marketing
Score: +3910
Alex Lindley highlights data from 200k keywords showing a slight decrease in zero-click rates (38.1% to 36.2%) despite AIO rollout. Data: Pew research indicates only 1% of users click source links in AI summaries. Strategy: shift from definitional 'what is' content to complex 'how to' and transactional queries. Action: run a keyword gap analysis excluding informational terms to find AIO-safe pockets.
How to Earn Brand Mentions That Drive LLM & SEO Visibility
by Adam Tanguay / Search Engine Land Read time: 5 minutes · SEO
Score: +3800
[Adam Tanguay] argues brand mentions are the new backlinks for AI search. LLMs prioritize context and co-occurrence over hyperlinks. Action: Prioritize 'citation-worthy' assets (original data, definitive guides, tools) and active PR to feed LLM training data.
AI Search Features Slash Organic Traffic by 15-64%
by Gustav M Read time: 4 minutes · Marketing
Score: +2630
Gustav M outlines the impact of AI search features on organic click-through rates across industries. Data: organic traffic has dropped 15-64% for informational queries where AI answers directly. Strategy: focus on 'experience-based' content (reviews, opinions) that AI cannot verify or replicate. Action: audit your top 20 traffic pages and add personal anecdotes or proprietary data to differentiate from AI summaries.
Reddit: Google AI
by u/SpudMasterFlash / r/DigitalMarketing Read time: 4 minutes · Marketing
Score: +1800
u/SpudMasterFlash argues that 'unlinked mentions' on Reddit are becoming a critical ranking factor for AI Overviews. Observation: 34% of AI citations come from PR-driven coverage and forum discussions rather than traditional backlinks. Strategy: treat Reddit threads as 'digital PR' opportunities. Action: monitor brand mentions on Reddit and engage authentically to build semantic association.
2026-01-05
Google Search: AI Overviews Are Reducing Organic CTR
by Search Engine Land Read time: 4 minutes · Marketing
Score: +2100
[Search Engine Land] argues AI Overviews are materially reducing organic CTR, even for #1 rankings. Strategy: SEO is shifting from ranking optimization to AI citation optimization. Action: Track brand mentions inside AI Overviews.
Marketing platform shifts + algorithm volatility: what changed and what to do next
by Luis Rijo Read time: 4 minutes · Marketing
Score: +1500
[PPC Land] breaks down the new operating environment with hard numbers. Strategy: Google’s December 2025 core update ran 18 days and volatility is now more continuous. Action: stop optimizing for ‘keyword rank’ as the north star and design content for agentic browsers.
// december_2025 (4)
2025-12-31
Top 10 SEO News Stories of 2025: From Rankings to Retrieval
by Danny Goodwin Read time: 10 minutes · SEO
Score: +3680
SEO vs GEO debate dominated 2025. AI Mode expanded. AI Overviews killed clicks. Google removed num=100 parameter, breaking rank trackers and revealing inflated GSC impression data. HubSpot organic traffic collapsed from 13.5M to 8.6M monthly. Google dismissed GEO and AEO as new disciplines, saying good SEO is good GEO. Perplexity three-layer reranker exposed. SEO matured into visibility management for AI systems.
2025-12-30
Google December 2025 Core Update Complete: 18-Day Rollout Finished December 29
Highest rated content by Barry Schwartz Read time: 5 minutes · Google Update
Score: +4180
Google's third 2025 core update rolled out December 11-29. E-E-A-T signals and AI content quality remain central evaluation criteria. New documentation confirms Google rolls out smaller, unannounced core changes continuously. Sites hit by September 2023 HCU saw partial recoveries during June update. No specific recovery actions; focus on helpful, people-first content. Health, finance, news, and shopping sectors experienced highest volatility.
2025-12-25
Google December 2025 Core Update: Most Disruptive of the Year
by Glenn Gabe, Dipti Arora Read time: 6 minutes · SEO
Score: +3740
The December 2025 core update is causing the largest ranking swings of the year. Google confirmed smaller unannounced core updates happen continuously. UX signals like ad aggressiveness and site satisfaction now clearly influence outcomes.
Yoast December 2025 SEO Update: AI Took Over Search This Year
by Carolyn Shelby, Alex Moss Read time: 5 minutes · SEO
Score: +3710
Yoast year-end recap: Being cited in AI overviews now matters more than ranking #1. E-E-A-T is non-negotiable. Publisher deals reshaped content licensing. The shift from rankings to retrieval is complete.