Workflow - Feed Archive
// filter(tags) Workflow (7)
Workflow
7 links (last 90d) · 13 links (all-time)
// april_2026 (2)
2026-04-24
OpenAI releases GPT-5.5, bringing company one step closer to an AI 'super app'
by TechCrunch Read time: 4 minutes · Marketing
Score: +3000
OpenAI shipped GPT-5.5 on April 23, six weeks after GPT-5.4, with upgrades for data analysis, spreadsheets, and agentic task completion. OpenAI's own go-to-market team reports one staffer saved 5-10 hours per week after moving weekly business reports to Codex, and 85% of the company now uses Codex across functions including marketing. GPT-5.5 is live for Plus, Pro, Business, and Enterprise users; GPT-5.5 Pro ships to Pro, Business, and Enterprise. Tactical implication: hand GPT-5.5 one recurring reporting workflow this week, time the before and after, and standardize the prompt if you save 3+ hours.
Anthropic takes Claude Cowork out of preview and straight into the enterprise
by The New Stack Read time: 4 minutes · Marketing
Score: +2700
Anthropic moved Claude Cowork to general availability on April 23 across macOS and Windows for all paid plans (Pro, Team, Enterprise). The GA release adds role-based access controls, group spend limits, usage analytics via an Analytics API, expanded OpenTelemetry support, and a Zoom MCP connector; Anthropic reports early adoption from marketing, finance, legal, and ops teams, not just engineering. Tactical implication: if your team already has Claude seats, run a 2-week Cowork pilot on two workflows (brief drafting, campaign QA) and use the Analytics API to prove usage before expanding seats.
// february_2026 (1)
2026-02-14
// january_2026 (1)
2026-01-22
It’s time for AI to join your workflows
by MarTech Read time: 4 minutes · Marketing
Score: +2800
Typeface CMO Jason Ing warns that 'AI silos' are replacing data silos as the primary threat to efficiency. Integrating AI directly into campaign workflows—rather than treating it as a standalone tool—transforms it from a utility to a partner. Tactical implication: Audit current campaign creation processes to identify manual handoffs that agentic AI can automate.
// december_2025 (2)
2025-12-29
The 10x Launch System: Spec, Stack, Ship for Martech Teams
Highest rated content by yfxmarketer Read time: 18 minutes · Claude Code
Score: +4350
Stop freestyle prompting Claude Code. Three-phase system: Spec (define marketing outcome, launch milestones, create project spec with marketing and technical requirements), Stack (seven-step config including claude.md with brand guidelines, tracking standards, integration patterns, MCPs for analytics/CRM/deployment), Ship (three workflows: general for single pages, campaign-based for multi-asset launches, multi-agent for parallel development). Key insight: 15 minutes of speccing saves weekend debugging. Always verify tracking before considering anything done. 'Page is live' is not done. 'Conversions recording correctly' is done.
2025-12-28
Karpathy's AI Warning Applies to Marketing: Master the New Stack or Fall Behind
Highest rated content by Andrej Karpathy Read time: 2 minutes · AI Tools
Score: +4680
OpenAI co-founder admits feeling behind despite building these systems. Marketing parallel is direct: the gap between marketers using AI as a feature and marketers orchestrating AI workflows is widening fast. His vocabulary (agents, prompts, contexts, memory, tools, plugins, workflows) maps to marketing ops. The 10X productivity claim requires stringing tools together correctly. Key insight: failure to capture AI leverage is now a skill issue, not access issue. Same tools available to everyone. Competitive advantage shifts to those who build mental models for 'stochastic, fallible' systems. Marketers face identical challenge: learn to orchestrate unreliable-but-powerful AI across content, analytics, automation.