Workflow - Feed Archive
// filter(tags) Workflow (13)
Workflow
13 links (last 90d) · 24 links (all-time)
// april_2026 (3)
2026-04-25
How to structure AI-driven SEO: 3 frameworks that drive execution
by Travis Tallent, Search Engine Land Read time: 6 minutes · Marketing
Score: +2900
Travis Tallent — who scaled an enterprise SEO team from 15 to 90+ practitioners across Microsoft, AT&T, LEGO, and adidas in 4 years — lays out 3 frameworks for structuring AI-driven SEO before scaling: AI SEO City, SOAR, and RISE. The argument: AI accelerates outcomes only when ownership and prioritization are clarified up front, otherwise it amplifies chaos. Tactical implication: pick one framework this week and map your next 5 AI SEO initiatives to it with named owners before adding more tools.
2026-04-24
OpenAI releases GPT-5.5, bringing company one step closer to an AI 'super app'
by TechCrunch Read time: 4 minutes · Marketing
Score: +3000
OpenAI shipped GPT-5.5 on April 23, six weeks after GPT-5.4, with upgrades for data analysis, spreadsheets, and agentic task completion. OpenAI's own go-to-market team reports one staffer saved 5-10 hours per week after moving weekly business reports to Codex, and 85% of the company now uses Codex across functions including marketing. GPT-5.5 is live for Plus, Pro, Business, and Enterprise users; GPT-5.5 Pro ships to Pro, Business, and Enterprise. Tactical implication: hand GPT-5.5 one recurring reporting workflow this week, time the before and after, and standardize the prompt if you save 3+ hours.
Anthropic takes Claude Cowork out of preview and straight into the enterprise
by The New Stack Read time: 4 minutes · Marketing
Score: +2700
Anthropic moved Claude Cowork to general availability on April 23 across macOS and Windows for all paid plans (Pro, Team, Enterprise). The GA release adds role-based access controls, group spend limits, usage analytics via an Analytics API, expanded OpenTelemetry support, and a Zoom MCP connector; Anthropic reports early adoption from marketing, finance, legal, and ops teams, not just engineering. Tactical implication: if your team already has Claude seats, run a 2-week Cowork pilot on two workflows (brief drafting, campaign QA) and use the Analytics API to prove usage before expanding seats.
// february_2026 (1)
2026-02-14
// january_2026 (1)
2026-01-22
It’s time for AI to join your workflows
by MarTech Read time: 4 minutes · Marketing
Score: +2800
Typeface CMO Jason Ing warns that 'AI silos' are replacing data silos as the primary threat to efficiency. Integrating AI directly into campaign workflows—rather than treating it as a standalone tool—transforms it from a utility to a partner. Tactical implication: Audit current campaign creation processes to identify manual handoffs that agentic AI can automate.
// december_2025 (1)
2025-12-29
The 10x Launch System: Spec, Stack, Ship for Martech Teams
Highest rated content by yfxmarketer Read time: 18 minutes · Claude Code
Score: +4350
Stop freestyle prompting Claude Code. Three-phase system: Spec (define marketing outcome, launch milestones, create project spec with marketing and technical requirements), Stack (seven-step config including claude.md with brand guidelines, tracking standards, integration patterns, MCPs for analytics/CRM/deployment), Ship (three workflows: general for single pages, campaign-based for multi-asset launches, multi-agent for parallel development). Key insight: 15 minutes of speccing saves weekend debugging. Always verify tracking before considering anything done. 'Page is live' is not done. 'Conversions recording correctly' is done.