Data-Driven Strategies - Feed Archive
// filter(tags) Data-Driven Strategies (71)
Data-Driven Strategies
71 links (last 90d) · 116 links (all-time)
// may_2026 (7)
2026-05-10
Creating meaningful moments across the customer journey
by MarTech Read time: 4 minutes · Marketing
Score: +2620
At the May 2026 MarTech Conference, a panel of marketing leaders tackled how brands can create personalized customer experiences without crossing the line into "creepy." Moderator Angela Vega, director of capabilities and operations at Expedia Group, led a discussion on this persistent industry friction with Alec Haase, Sean Nowlin, and Ed Poppe. The panel focused on winning attention without losing trust to create meaningful moments across the customer journey. Tactical implication: Audit personalization initiatives to ensure they balance helpfulness with privacy rather than feeling intrusive to the consumer.
2026-05-07
AI SEO punishes lazy marketing strategies by Brick Marketing
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reports that AI-driven SEO is increasingly penalizing marketers who rely on outdated strategies. Risk: Failing to adapt to AI SEO can lead to decreased visibility. Tactic: Regularly update your SEO practices to align with AI advancements.
2026-05-06
Digital video ad spend surges as AI and targeting reshape strategy
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reveals that digital video ad spend is surging due to AI and enhanced targeting capabilities. Trend: AI-driven targeting is increasing ad efficiency and effectiveness. Tactic: Invest in AI-based targeting tools to optimize video ad spend and engagement.
2026-05-05
Exclusive: UiPath CMO Michael Atalla on AI at work
Highest rated content by The Rundown AI Read time: 4 minutes · Marketing
Score: +3000
The Rundown AI reports that UiPath CMO Michael Atalla discusses why most AI projects fail and the implications of the AI shift for jobs. Insight: Many AI projects lack clear objectives and measurable outcomes. Action: Evaluate your AI initiatives for clear KPIs and alignment with business goals.
How Salesforce Personalization Learns Which Offers Drive Revenue
by Salesforce Read time: 4 minutes · Marketing
Score: +2800
Salesforce explains how its personalization tool connects marketing engagement to sales revenue. Tool: Maximize Revenue with Promotions identifies high-performing offers. Play: Integrate personalization strategies to boost conversion rates and revenue.
2026-05-04
Google Advises Using AI In Best Possible Way For AI Search
Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3000
Search Engine Journal reports that Google's Director of Software Engineering recommends using AI to enhance value delivery in search. Shift: AI is becoming integral to improving search relevance and user experience. Play: Evaluate your current search strategies and incorporate AI to boost performance.
500M AI Searches Later: How To Actually Improve AI Search Visibility & Citations
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2900
Search Engine Journal reveals insights on how AI search signals impact visibility, with 500 million AI searches analyzed. Data: AI search visibility can be enhanced by optimizing for AI-specific signals. Play: Update SEO strategies to include AI search considerations for improved rankings.