Data-Driven Strategies - Feed Archive
// filter(tags) Data-Driven Strategies (71)
Data-Driven Strategies
71 links (last 90d) · 116 links (all-time)
// may_2026 (4)
2026-05-03
Perplexity Expands Enterprise AI Workflows
Highest rated content by Perplexity Read time: 4 minutes · Marketing
Score: +3000
Perplexity launched new workflows and enterprise data connectors, including integrations with Teams and Excel, to enhance AI system automation. Tool: Leverage these integrations to streamline structured business tasks. Play: Implement continuous automation for repetitive processes to improve efficiency.
Microsoft Ads adds deeper reporting to Performance Max placements
by Search Engine Land Read time: 3 minutes · Marketing
Score: +2700
Microsoft Advertising added conversion and spend metrics to its Performance Max Website Publisher URL report, plus account-level URL exclusion lists for brand safety. The change moves Microsoft PMax reporting beyond basic placement visibility into the wasted-spend audits Google Ads PMax already supports — flagged by Microsoft Ads liaison Navah Hopkins. Tactical implication: pull the new placement report this week, identify your top 5 wasted-spend URLs, and exclude them at the account level before the next reporting cycle closes.
2026-05-01
Your marketing automation isn’t broken, it’s overloaded
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that many marketing automation systems are overwhelmed by the volume of data and tasks they handle. Tactic: Streamline automation workflows to focus on high-impact tasks. Tool: Evaluate current automation tools for scalability and efficiency.
Unlocking Unstructured Data: Building AI-Powered Support Triage with Data 360
by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce introduces AI-powered support triage using Data 360 to manage unstructured data in customer service. Tool: Implement AI triage systems to improve response times. Data: Leverage unstructured data insights for customer satisfaction.
// april_2026 (5)
2026-04-30
How to focus marketing on high-impact work
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that 61% of CMOs now say AI ROI is harder to prove than 12 months ago. Shift: Marketers are prioritizing high-impact work to combat this challenge. Play: Focus on measurable outcomes and streamline processes to enhance efficiency.
2026-04-28
Confident marketing starts with better data
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech emphasizes that better data quality is crucial for confident marketing decisions. Data: Accurate and comprehensive data enhances targeting and personalization. Tactic: Conduct a data audit to identify gaps and improve data collection processes.
Warehouse-native CDPs vs standalone platforms explained
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech compares warehouse-native CDPs to standalone platforms, highlighting integration benefits. Tool: Warehouse-native CDPs offer seamless data integration with existing systems. Shift: Consider transitioning to warehouse-native CDPs for improved data accessibility and analytics.
2026-04-27
Google AI Overviews CTR shows early signs of recovery: Study
by Search Engine Land Read time: 4 minutes · Marketing
Score: +2900
Seer Interactive's study of 53 brands, 5.47M queries, and 2.43B impressions found Google AI Overviews CTR rebounded from 1.3% in December 2025 to 2.4% in February 2026, an 85% jump in two months. Paid CTR with an AIO present rose from 14.6% to 16.2%, while CTR on queries without AIO fell from 26% to 21.8% as users self-select for deeper intent. Tactical implication: prioritize being cited inside AI Overviews because cited pages are capturing the recovering click share.
Customers want personalized marketing. Why can’t most brands deliver?
by MarTech Read time: 4 minutes · Marketing
Score: +2600
MarTech reveals that despite 80% of customers expecting personalized experiences, only 30% of brands can deliver effectively. Gap: Brands struggle with integrating data across platforms. Tactic: Invest in unified data management systems to enhance personalization capabilities.