Data-Driven Strategies - Feed Archive
// filter(tags) Data-Driven Strategies (74)
Data-Driven Strategies
74 links (last 90d) · 133 links (all-time)
// may_2026 (6)
2026-05-18
AI made marketers faster, but organizations stayed the same
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that despite AI making marketers 30% more efficient, organizational structures have not adapted. Gap: Companies need to align internal processes with AI capabilities. Play: Reevaluate team workflows to fully leverage AI-driven efficiencies.
Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework)
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2900
Search Engine Journal introduces the R.E.M. Framework for better audience targeting amid signal loss. Shift: Move from cookie-based tracking to first-party data strategies. Play: Implement the R.E.M. Framework to enhance targeting accuracy and engagement.
2026-05-16
The AI search shift changing B2B marketing metrics
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reports that AI is transforming B2B marketing metrics, emphasizing the need for new measurement standards. Shift: AI-driven search is altering how marketers assess campaign success. Play: Re-evaluate your current metrics to align with AI search capabilities.
2026-05-14
From permission to personalization: Activating first-party data the right way
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that activating first-party data can significantly enhance personalization efforts. Tactic: Use customer data to tailor marketing messages and improve engagement. Play: Implement a robust data management strategy to ensure compliance and maximize data utility.
2026-05-12
You could already have the data AI needs to deliver value
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech reveals that many businesses already possess the data necessary for AI to deliver significant value. Tool: Use existing CRM and analytics data to train AI models. Play: Audit current data assets to identify opportunities for AI-driven insights and automation.
2026-05-10
Creating meaningful moments across the customer journey
by MarTech Read time: 4 minutes · Marketing
Score: +2620
At the May 2026 MarTech Conference, a panel of marketing leaders tackled how brands can create personalized customer experiences without crossing the line into "creepy." Moderator Angela Vega, director of capabilities and operations at Expedia Group, led a discussion on this persistent industry friction with Alec Haase, Sean Nowlin, and Ed Poppe. The panel focused on winning attention without losing trust to create meaningful moments across the customer journey. Tactical implication: Audit personalization initiatives to ensure they balance helpfulness with privacy rather than feeling intrusive to the consumer.