Data-Driven Strategies - Feed Archive
// filter(tags) Data-Driven Strategies (73)
Data-Driven Strategies
73 links (last 90d) · 133 links (all-time)
// may_2026 (8)
2026-05-07
AI SEO punishes lazy marketing strategies by Brick Marketing
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reports that AI-driven SEO is increasingly penalizing marketers who rely on outdated strategies. Risk: Failing to adapt to AI SEO can lead to decreased visibility. Tactic: Regularly update your SEO practices to align with AI advancements.
2026-05-06
Digital video ad spend surges as AI and targeting reshape strategy
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reveals that digital video ad spend is surging due to AI and enhanced targeting capabilities. Trend: AI-driven targeting is increasing ad efficiency and effectiveness. Tactic: Invest in AI-based targeting tools to optimize video ad spend and engagement.
2026-05-05
Exclusive: UiPath CMO Michael Atalla on AI at work
Highest rated content by The Rundown AI Read time: 4 minutes · Marketing
Score: +3000
The Rundown AI reports that UiPath CMO Michael Atalla discusses why most AI projects fail and the implications of the AI shift for jobs. Insight: Many AI projects lack clear objectives and measurable outcomes. Action: Evaluate your AI initiatives for clear KPIs and alignment with business goals.
How Salesforce Personalization Learns Which Offers Drive Revenue
by Salesforce Read time: 4 minutes · Marketing
Score: +2800
Salesforce explains how its personalization tool connects marketing engagement to sales revenue. Tool: Maximize Revenue with Promotions identifies high-performing offers. Play: Integrate personalization strategies to boost conversion rates and revenue.
2026-05-04
Google Advises Using AI In Best Possible Way For AI Search
Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3000
Search Engine Journal reports that Google's Director of Software Engineering recommends using AI to enhance value delivery in search. Shift: AI is becoming integral to improving search relevance and user experience. Play: Evaluate your current search strategies and incorporate AI to boost performance.
500M AI Searches Later: How To Actually Improve AI Search Visibility & Citations
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2900
Search Engine Journal reveals insights on how AI search signals impact visibility, with 500 million AI searches analyzed. Data: AI search visibility can be enhanced by optimizing for AI-specific signals. Play: Update SEO strategies to include AI search considerations for improved rankings.
2026-05-03
Perplexity Expands Enterprise AI Workflows
Highest rated content by Perplexity Read time: 4 minutes · Marketing
Score: +3000
Perplexity launched new workflows and enterprise data connectors, including integrations with Teams and Excel, to enhance AI system automation. Tool: Leverage these integrations to streamline structured business tasks. Play: Implement continuous automation for repetitive processes to improve efficiency.
Microsoft Ads adds deeper reporting to Performance Max placements
by Search Engine Land Read time: 3 minutes · Marketing
Score: +2700
Microsoft Advertising added conversion and spend metrics to its Performance Max Website Publisher URL report, plus account-level URL exclusion lists for brand safety. The change moves Microsoft PMax reporting beyond basic placement visibility into the wasted-spend audits Google Ads PMax already supports — flagged by Microsoft Ads liaison Navah Hopkins. Tactical implication: pull the new placement report this week, identify your top 5 wasted-spend URLs, and exclude them at the account level before the next reporting cycle closes.