Growth Tactics - Feed Archive

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Growth Tactics (108)

Growth Tactics

108 links (last 90d) · 224 links (all-time)

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2026-04-28

10 Ways An AI CRM Can Amplify Your Startup

Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce reveals how smart CRMs are transforming small teams without big costs. Tool: AI-driven CRMs enhance customer engagement and streamline operations. Play: Implement AI CRM solutions to optimize resource allocation and improve customer interactions.

2026-04-27

Why Microsoft’s AI Ad Strategy Deserves More Attention From PPC Managers

Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3000
Search Engine Journal reports that Microsoft's AI ad strategy offers unique advantages over Google's approach. Tool: Explore Microsoft's AI tools for ad targeting and optimization. Play: PPC managers should evaluate Microsoft's updates to enhance campaign performance.

Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

by Digiday Read time: 5 minutes · Marketing
Score: +3000
Horizon Media's Blue Hour Studios is using creators as an always-on signal layer for clients like SharkNinja, pressure-testing concepts and informing product development before campaigns ship. The agency treats creator audience behavior as iteration data rather than a distribution surface, with co-development replacing co-distribution as the operating model. Tactical implication: brief creators at the concept stage with a revision budget, not just at final delivery.

2026-04-26

The latest AI-powered martech news and releases

by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech highlights recent AI-powered martech updates, including new tools and features. Tool: Explore the latest AI-driven solutions to enhance marketing efficiency. Trend: Stay updated with AI advancements to maintain a competitive edge in marketing strategies.

Google’s Updates Push Search Further Into Task Completion

by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2800
Search Engine Journal reports Google's latest Search updates focus on task completion, challenging current reporting systems. Shift: Businesses need to adapt to Google's task-oriented approach. Play: Update SEO strategies to align with Google's emphasis on task completion.

2026-04-25

Why relevance now beats reach in the AI-driven buyer journey

by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech argues that relevance now surpasses reach in AI-driven buyer journeys, emphasizing personalized engagement. Shift: Marketers should focus on delivering contextually relevant content. Play: Prioritize personalization strategies over broad reach campaigns to enhance customer engagement.

2026-04-22

Microsoft updates ads platform for AI-driven discovery

by MarTech Read time: 4 minutes · Marketing
Score: +3220
Microsoft introduced AI Max for Search campaigns and updated 3 core areas—measurement, commerce, and media—to track how brands appear in AI-generated answers. The platform updates shift focus from traditional clicks to securing citations within conversational interfaces. Tactical implication: Audit 10-15 of your top products using the Universal Commerce Protocol in Merchant Center to ensure AI agent discoverability.
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