Growth Tactics - Feed Archive
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Growth Tactics
108 links (last 90d) · 225 links (all-time)
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2026-02-20
The latest AI-powered martech news and releases
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that 61% of CMOs now say AI ROI is harder to prove than 12 months ago. Risk: Marketers face challenges in measuring AI's impact on revenue. Play: Focus on integrating AI tools that offer clear metrics and reporting capabilities.
2026-02-18
How to use CRM data to target the right B2B audiences
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reports on strategies for leveraging CRM data to enhance B2B audience targeting. Tactic: Use CRM insights to refine audience segmentation and improve campaign precision. Play: Analyze CRM data to identify top-performing segments and tailor messaging accordingly this month.
2026-02-17
Automate Success: Real Stories of How Small Businesses Thrive with Salesforce
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce reveals how three small and medium businesses achieved growth through marketing automation. Tool: Salesforce's automation tools helped streamline operations and enhance customer engagement. Play: Implement automation in customer service to reduce response times and improve satisfaction.
Are Your Google Ads Gen Z Proof? Strategies To Win The 18-24 Segment
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2900
Search Engine Journal reports that Gen Z's discovery habits are reshaping Google Ads strategies. Shift: Advertisers need to rethink creative and targeting for AI-driven surfaces. Play: Update your Google Ads campaigns to include AI-optimized content targeting the 18-24 demographic.
2026-02-16
How to increase conversions with Launch Locations, the newest feature from Agentforce Commerce
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce introduces Launch Locations, a feature that optimizes high-impact areas like search bars to boost conversions. Tool: Use Launch Locations to enhance user experience on product detail pages. Play: Implement this feature to test conversion rates on your top landing pages this month.
2026-02-15
The AI era needs strategists grounded in expertise and guided by context
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech outlines the necessity for AI strategists to possess deep expertise. Strategy: Leverage data-driven insights to inform marketing decisions. Action: Develop a framework for integrating AI insights into strategy.