Growth Tactics - Feed Archive
// filter(tags) Growth Tactics (108)
Growth Tactics
108 links (last 90d) · 225 links (all-time)
// february_2026 (7)
2026-02-14
AI ROI confidence is slipping, and that’s not a bad thing
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights the current challenges in AI ROI confidence among marketers. Strategy: understanding the evolving landscape is crucial. Action: reassess your AI investments to align with realistic expectations.
2026-02-13
America's $1T AI Gamble
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
TLDR AI highlights the economic implications of AI investments in the US. Growth: AI investments must yield returns for sustained economic growth. Strategy: Companies need to align AI initiatives with business objectives.
OpenAI and Google reveal competing visions for AI ads
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech discusses the contrasting strategies of OpenAI and Google in AI advertising. Strategy: Each company proposes unique approaches to integrate AI into ad campaigns. Tools: Understanding these strategies can inform marketers' ad tech choices.
2026-02-12
How to design marketing organizations for AI learning and scale
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech outlines the necessary design for marketing organizations to effectively integrate AI. Structure: organizations must adapt to support AI-driven strategies. Action: implement training programs to enhance team capabilities in AI utilization.
Breaking free from data prison with a roadmap to unified customer insights
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech breaks down the importance of unified customer insights for effective marketing. Data Strategy: organizations should consolidate data sources for better analysis. Action: prioritize data integration to enhance customer understanding and targeting.
2026-02-11
How affiliate marketing powers AI search and creator commerce
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech outlines the role of affiliate marketing in enhancing AI search and creator commerce. Strategy: Affiliate partnerships boost visibility. Tools: AI-driven analytics improve targeting. Action: Leverage affiliate networks to expand reach.
2026-02-10
ActiveCampaign’s latest move signals the era of self-driving campaigns
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech discusses how ActiveCampaign is advancing marketing automation with self-driving campaigns. Automation: AI-driven campaigns reduce manual effort. Strategy: focus on customer engagement through personalization. Action: implement automated workflows to improve efficiency.