Growth Tactics - Feed Archive
// filter(tags) Growth Tactics (108)
Growth Tactics
108 links (last 90d) · 225 links (all-time)
// january_2026 (8)
2026-01-28
Smart marketers set the rules before AI makes the calls
by MarTech Read time: 4 minutes · Marketing
Score: +1400
AI mimics human intelligence but lacks judgment, risking biased decision-making in automated campaigns. Director of Analytics Mike Ruff (Media+) suggests a hybrid model: use AI for optimization (bidding) and rigid automation for guardrails. Tactical implication: Configure "kill switch" automations that trigger human review if CPA exceeds target by 20% or conversion rates drop below historical baselines.
2026-01-27
How AI Audience Targeting Is Supercharging SMBs
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce highlights how AI audience targeting is transforming customer connections for small businesses. Targeting: AI enhances precision in reaching the right audience. Automation: Streamlined processes save time and resources. Strategy: Implement AI tools to refine marketing efforts.
5 Google Analytics Reports PPC Marketers Should Actually Use
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2800
Search Engine Journal outlines essential Google Analytics reports that enhance PPC marketing effectiveness. Targeting: Focus on user behavior to optimize ad spend. ROI: Measure conversions to justify marketing investments. Action: Regularly review these reports to refine PPC strategies.
2026-01-26
The $2 million martech procurement mistake hiding in plain sight
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights the common pitfalls in martech procurement that can lead to significant financial losses. Strategy: identify hidden costs in tools. ROI: ensure alignment with business goals. Action: conduct thorough vendor assessments.
10 Remarketing Lists To Boost PPC Performance
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2900
Search Engine Journal discusses effective remarketing strategies that can significantly enhance PPC performance. Strategy: leverage first-party data for targeted ads. Testing: create and test multiple remarketing lists. Action: monitor performance metrics to refine campaigns.
2026-01-24
2026-01-23
Agentic AI on the rise: Keys to unlocking value (Sponsor)
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
TLDR AI highlights the importance of AI agents in driving business innovation. Strategy: leverage AI agents for various tasks. Tools: explore new AI applications to enhance efficiency.