Growth Tactics - Feed Archive
// filter(tags) Growth Tactics (108)
Growth Tactics
108 links (last 90d) · 224 links (all-time)
// june_2026 (8)
2026-06-25
How Businesses Are Building Specialized AI They Can Trust
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
TLDR AI reports that NVIDIA's Agent Toolkit empowers businesses to build specialized, customizable AI agents using open models and secure runtime. Tool: The toolkit accelerates complex workflows across industries. Play: Marketers can leverage these agents to streamline operations and enhance customer interactions.
How Publicis Sapient transformed its marketing organization
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reveals how Publicis Sapient restructured its marketing organization to enhance agility and data-driven decision-making. Tactic: The company integrated AI tools for better customer insights. Play: Consider adopting similar AI-driven strategies to improve marketing efficiency and effectiveness.
2026-06-24
The real AI opportunity is creating new value
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech argues that the true potential of AI lies in creating new value rather than just optimizing existing processes. Shift: Businesses should focus on innovative applications of AI to unlock new revenue streams. Play: Identify areas where AI can introduce unique offerings or services this quarter.
2026-06-22
How to blend AI chatbots with high-touch sales
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech explains how companies are integrating AI chatbots with traditional sales methods to enhance customer engagement. Tactic: Use AI chatbots for initial customer queries to free up human reps for complex interactions. Tool: Implement AI-driven CRM systems to track and analyze customer interactions for improved sales strategies.
9 Marketing Trends I'm Seeing Firsthand in 2026 (With Data)
by Ahrefs Read time: 5 minutes · Marketing
Score: +2900
Ahrefs reports LinkedIn engagement outreach drives 10% of new pipeline; intent-based selling automation outperforms broad audience targeting. Data: AI content quality concern reflected in 28,000 monthly searches for 'AI slop', up 115% YoY. Tactical implication: audit your outbound plays—replace 30% of cold email volume with engagement-based LinkedIn outreach targeting accounts where decision makers interact with your content; measure pipeline velocity vs. baseline over 60 days.
2026-06-21
Taboola expands DeeperDive into an ad network for AI apps and agents
by Digiday Read time: 4 minutes · Marketing
Score: +3000
Taboola is opening DeeperDive, its AI answer engine monetization platform, to third-party LLMs and chatbots. Publishers using DeeperDive see ~10% monetization lift. Tactical implication: if you operate an AI product or chatbot, explore Taboola's native ad integration as a revenue stream—test with 100k users for 30 days and benchmark CPM vs. banner ads.
How Fanatics moved from audience targeting to optimizing campaigns for customer LTV
by Digiday Read time: 4 minutes · Marketing
Score: +2800
Fanatics shifted from audience-first to LTV-first campaign optimization, allocating budget to cohorts predicted to drive recurring revenue. Metric: LTV-based budgeting outperformed audience targeting in ROI. Tactical implication: run a 60-day parallel test—allocate 30% of paid budget via LTV prediction models (use first-party data or modeled cohorts) vs. broad audience segments; measure incrementality and customer repeat purchase rates.
2026-06-20
How to sustain creative testing without adding headcount
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech outlines strategies to maintain creative testing efficiency without expanding teams. Tactic: Utilize AI to automate repetitive testing tasks. Shift: Focus on data-driven insights to optimize creative processes.