Growth Tactics - Feed Archive
// filter(tags) Growth Tactics (108)
Growth Tactics
108 links (last 90d) · 224 links (all-time)
// june_2026 (9)
2026-06-19
ChatGPT ads expand with self-serve buying
by Search Engine Land Read time: 3 minutes · Marketing
Score: +2600
OpenAI is rolling out self-serve buying, CPC bidding, and conversion measurement (pixel-based tracking, Conversions API) for ChatGPT ads via beta Ads Manager. Advertisers can now buy directly or via partners. Tactical implication: test ChatGPT ads as a performance channel—set a $500 pilot budget for 30 days targeting high-intent audiences; benchmark CPL and conversion rate vs. Google Search to inform annual chat advertising budget.
2026-06-18
AI search adoption rises as consumer trust declines: Study
by Search Engine Land Read time: 4 minutes · Marketing
Score: +3000
Consumer trust in AI search fell from 82% (2025) to 54% (2026); 39% of consumers now worry heavy AI use will reduce brand trust. Only 20% of organizations disclose AI use in ads, vs. 84% of consumers demanding transparency. Tactical implication: audit your campaigns—if you're using generative AI for copy, images, or optimization, label it explicitly; test messaging that emphasizes human oversight.
Why You Need to Let Go of Campaigns and Embrace Always-On Marketing
by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce argues that brands must be present at the moment of relevance, not before or after. Shift: Transition from campaign-based to always-on marketing. Play: Implement real-time engagement strategies to capture customer attention.
5 Ways Brands Are Turning Loyalty and Referral Marketing into Big-Time Growth
by Salesforce Read time: 4 minutes · Marketing
Score: +2800
Salesforce reveals how brands engineer loyalty programs for proactive, real-time engagement. Tactic: Use referral marketing to drive customer acquisition. Play: Scale loyalty programs to enhance customer retention and growth.
AI podcast experiments march on with Forbes' new daily audio briefing
by Digiday Read time: 3 minutes · Marketing
Score: +2600
Forbes launched 'The Daily Brief' (May 29), a 5-minute AI-generated daily podcast summarizing top stories using internal AI tool Bertie. Forbes is piloting pre-roll ads and sponsored content placements. Tactical implication: audio content is underutilized in B2B marketing—test internal AI tools (Claude, ChatGPT, or Eleven Labs) to auto-generate 3-5 minute audio summaries of your best tactical content; measure engagement vs. written formats over 60 days.
2026-06-03
Top 10 Free Email Marketing Tools For Small Businesses and Startups
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce lists the top free email marketing tools available for small businesses and startups. Tool: Options include Mailchimp, Sendinblue, and HubSpot. Play: Evaluate these tools for cost-effective email campaigns to enhance customer engagement.
How to activate first-party data across the B2B journey
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech explains strategies to activate first-party data throughout the B2B customer journey. Tactic: Use CRM integrations to personalize outreach. Data: Leverage customer insights to improve conversion rates and retention.
2026-06-02
Industry Insider: 5 Martech Trends to Watch This Summer
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce reports that shifts in data strategy, AI adoption, and platform consolidation are reshaping customer data actions. Trend: Brands are increasingly integrating AI to enhance real-time customer interactions. Tactic: Evaluate your current martech stack for opportunities to consolidate platforms and improve data flow.
2026-06-01
Why marketing measurement needs triangulation
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech argues that triangulation is essential for accurate marketing measurement amidst complex data landscapes. Benchmark: Use multiple data sources to validate marketing performance. Risk: Relying on a single metric can lead to misleading insights.