AEO - Feed Archive

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// january_2026 (2)

2026-01-06

How to Earn Brand Mentions That Drive LLM & SEO Visibility

by Adam Tanguay / Search Engine Land Read time: 5 minutes · SEO
Score: +3800
[Adam Tanguay] argues brand mentions are the new backlinks for AI search. LLMs prioritize context and co-occurrence over hyperlinks. Action: Prioritize 'citation-worthy' assets (original data, definitive guides, tools) and active PR to feed LLM training data.

CMOs Reveal Their 2026 AI Priorities: AEO, GEO, and Upskilling

by Marketing Brew Read time: 4 minutes · Marketing
Score: +2300
Marketing Brew breaks down the strategic shift of CMOs at Intuit and Adobe towards 'AI visibility'. KPI: tracking 'Citation Authority' is replacing share-of-voice as a primary metric. Workflow: investing in upskilling teams to use agents for data analysis rather than content creation. Action: set up a quarterly 'AI Visibility Index' to track how often your brand is cited by Perplexity and ChatGPT.

// december_2025 (3)

2025-12-26

AI Engine Optimization: How Entity Recognition Is Replacing Keywords

Highest rated content by Paul Gillin, Kevin Roy Read time: 5 minutes · AEO
Score: +3520
Average domain age of ChatGPT-cited sources is 17 years. Schema markup moved from nice-to-have to mandatory. AI systems favor entity recognition over keywords and backlinks. Roy's Entity Authority Engineering framework: consistent structured data, mapped citations, multi-model testing.

2025-12-25

AI Referral Traffic Only 1% of Web Traffic, ChatGPT Dominates at 87%

Highest rated content by Digiday Research Read time: 5 minutes · AI Traffic
Score: +3910
Cloudflare and Conductor data shows AI platforms drive only 1% of web traffic across 10 major industries. ChatGPT accounts for 87.4% of all AI referral traffic. Perplexity has the worst crawl-to-refer ratio at 700:1.

2025-12-24

Profound Launches Workflows for AI Search Optimization

by Profound PR Read time: 3 minutes · AEO
Score: +3940
Profound launched Workflows, a no-code automation platform for Answer Engine Optimization. Plaid, Stripe, and MongoDB are early customers using it to build content workflows and AEO reports at scale.
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