Marketing Automation - Feed Archive
// filter(tags) Marketing Automation (33)
Marketing Automation
33 links (last 90d) · 64 links (all-time)
// june_2026 (6)
2026-06-22
Build A Live Data Stack With MCP For Smarter Campaign Performance
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2900
Search Engine Journal outlines how to build a live data stack using MCP for enhanced campaign performance. Tool: Implement MCP to access live data and improve team collaboration. Play: Transition from static reports to real-time data analysis for more agile marketing strategies.
Salesforce acquires Fin, formerly known as Intercom
by MarTech Read time: 3 minutes · Marketing
Score: +2700
Salesforce announced acquisition of Fin (formerly Intercom), integrating AI agent technology into CRM workflows with fast time-to-value for SMB and enterprise customers. Strategic shift: AI agent deployment moves from point solutions to platform integration. Tactical implication: Salesforce CRM customers should test Fin agents on customer service and lead nurturing automation—start with one use case (inbound inquiry triage); measure deflection rate and SLA compliance over 30 days.
2026-06-18
Make Your Existing Automation Agent-Ready
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce explains how to evaluate current assets and connect deterministic flows to probabilistic reasoning engines. Tactic: Isolate single-purpose actions to enhance automation. Tool: Integrate Apex with AI for improved decision-making.
HubSpot Launches First CRM Connector for Anthropic's Claude
by HubSpot Read time: 4 minutes · Marketing
Score: +2700
HubSpot released the first CRM connector for Claude, using SQL-based queries to run natural-language analysis on CRM data. Available to all HubSpot tiers with a Claude subscription. Marketing teams can segment audiences, generate visualizations, and execute actions directly in Claude (e.g., 'Which contacts opened June campaigns but didn't click?'). Tactical implication: if your team uses Claude, test one weekly reporting workflow—pull engagement data and generate segmentation recommendations in Claude instead of manual CSV exports.
2026-06-04
Attentive Unveils Next Generation of Agentic AI Marketing Innovation at Thread 2026
by Attentive Read time: 4 minutes · Marketing
Score: +2900
Attentive shipped Brand Voice 2.0 and Reporting Agent for agentic SMS/email marketing. Scale: $6B revenue through Attentive in Q1 2026 alone; platform now spans SMS, email, RCS, push. Tactical implication: if you manage customer messaging for BFCM, test Brand Voice 2.0 to maintain brand consistency across AI-generated messages; Reporting Agent cuts analysis time for performance reviews.
2026-06-03
Salesforce pushes agentic marketing from planning to pipeline
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech reports that Salesforce is advancing agentic marketing from initial planning to execution. Shift: Integrating AI-driven agents into marketing workflows. Play: Implement AI agents to streamline customer interactions and enhance pipeline efficiency.
// may_2026 (1)
2026-05-31
Top MarTech News From the Week of May 29th: Updates from Pipedrive, Intuit, Gainsight, and More
by Solutions Review Read time: 5 minutes · Marketing
Score: +3000
Major martech vendors shipped updates through May 29: Pipedrive enhanced its sales operations suite, Intuit refined its MarTech offerings, and Gainsight optimized customer success workflows. Tactical implication: Review these updates for workflow gaps in your sales and CS tools; pilot the most relevant features for your team's bottleneck first.