Marketing Automation - Feed Archive
// filter(tags) Marketing Automation (34)
Marketing Automation
34 links (last 90d) · 82 links (all-time)
// august_2026 (1)
2026-08-02
Why directing AI agents is the next step in marketing work
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech argues that directing AI agents is becoming crucial for marketing teams to optimize workflows. Shift: AI agents are now handling tasks like email generation and image creation. Play: Train your team to effectively manage and direct AI agents to enhance productivity.
// july_2026 (5)
2026-07-31
The latest AI-powered martech news and releases
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports on the latest AI-powered marketing technology releases, highlighting new tools and updates. Tool: Recent releases include AI-driven analytics platforms and automation tools. Play: Evaluate new AI tools for potential integration into your marketing stack to enhance efficiency and insights.
IAB Tech Lab Advances Agentic Advertising With AAMP 2.3
by MarTech Read time: 5 minutes · Marketing
Score: +3000
IAB Tech Lab released AAMP 2.3 with enterprise deployment, privacy controls, and standardized AI agent workflows including Amazon Bedrock, Meta buying, and Google Ad Manager integrations. New pricing guardrails ensure accurate automated transactions. Tactical implication: audit your programmatic AI agent setup against AAMP 2.3—upgrade within 60 days to reduce integration costs and standardize workflows across platforms.
2026-07-29
StackAdapt rethinks DSPs for the post-dashboard world
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reveals StackAdapt's new approach to demand-side platforms (DSPs) that moves beyond traditional dashboards. Shift: Transition to a more intuitive interface that simplifies campaign management. Play: Evaluate current DSPs and consider StackAdapt's model for a streamlined user experience.
2026-07-27
Optimizing for the holiday ecommerce surge
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports on strategies to maximize ecommerce performance during the holiday season. Tactic: Implement AI-driven personalization to boost conversion rates. Play: Audit and adjust Google Ads campaigns to align with seasonal trends.
2026-07-26
The 7 layers of an AI-ready marketing operating system
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech outlines the 7 layers of an AI-ready marketing operating system, highlighting interconnected campaign, content, audience, analytics, and automation tools. Tool: Implementing these layers can streamline marketing processes and enhance data-driven decision-making. Play: Assess your current marketing stack to identify gaps in AI integration and prioritize upgrades this quarter.