Data-Driven Strategies - Feed Archive
// filter(tags) Data-Driven Strategies (78)
Data-Driven Strategies
78 links (last 90d) · 151 links (all-time)
// july_2026 (7)
2026-07-18
Marketers know what improves paid media ROI, but underinvest in it
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reports that marketers are aware of strategies to boost paid media ROI but fail to invest adequately. Data: Only a fraction of budgets are allocated to proven ROI tactics. Play: Reallocate resources to high-impact areas like AI-driven ad optimization this quarter.
2026-07-15
Run this AI audit before your next budgeting cycle
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech advises marketers to conduct an AI audit before their next budgeting cycle to optimize resource allocation. Tactic: Identify underperforming tools and reallocate budget to high-impact AI solutions. Play: Schedule quarterly audits to ensure continuous alignment with strategic goals.
2026-07-14
5 questions to ask AI vendors before you buy anything
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech outlines five critical questions to evaluate AI vendors, emphasizing transparency and data security. Tactic: Ensure vendors provide clear data usage policies. Risk: Unclear data practices can lead to compliance issues.
Google will now disclose which ads are made with AI
by TechCrunch Read time: 3 minutes · Marketing
Score: +3000
Google is rolling out AI-disclosure badges in My Ad Center across Search, YouTube, and Discover. The feature tells users which ads used AI to create visuals or copy. Tactical implication: audit your ad library for AI usage and prepare disclosure policies before the full rollout reaches major advertiser accounts.
2026-07-12
AI adoption hits 90% as CX deployment paths diverge
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reveals that AI adoption in customer experience (CX) has reached 90%, with varied deployment strategies emerging. Trend: Companies are increasingly customizing AI solutions for unique CX needs. Play: Assess your CX strategy to identify areas where AI can enhance customer interactions.
2026-07-11
How Batteries Plus Reengaged Customers to Generate $15M in Pipeline with a Lean Team
by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce reports that Batteries Plus generated $15M in sales pipeline by using Agentforce to enhance outreach velocity. Tactic: Leverage AI tools to scale customer engagement without increasing team size. Play: Identify key customer segments for targeted AI-driven marketing campaigns this month.
Citelens launches visibility analytics for generative engines
by MarTech Read time: 4 minutes · Marketing
Score: +2700
Citelens launched a visibility analytics platform that tracks how brands appear in ChatGPT, Claude, Perplexity, and other generative engines—monitoring citation frequency, recommendation rank, and competitive positioning. Bridges GEO/AEO visibility gap by measuring AI engine recommendation share vs. traditional SEO. Tactical implication: brand and content teams should audit visibility in 3-5 major LLM platforms this week—measure baseline citation frequency for top 10 branded keywords; then run a PR/earned-media sprint targeting high-authority sources and re-measure citation lift monthly.