Strategy - Feed Archive
// filter(tags) Strategy (0)
Strategy
0 links (last 90d) · 8 links (all-time)
// january_2026 (4)
2026-01-12
Community Consensus: Blocking AI Crawlers Kills High-Intent Traffic
by r/marketing Read time: 4 minutes · Marketing
Score: +3500
A r/marketing analysis highlights that blocking AI crawlers (robots.txt) severs a high-intent channel, with one case showing AI referrals converting at 4.4x the rate of organic search. Tactical implication: Audit robots.txt immediately to whitelist OAI-SearchBot, Google-Extended, and Applebot-Extended, treating them as 'high-value affiliates' rather than scrapers.
2026-01-11
Eight Software Markets AI That Will Transform Differently
by Dave Griffith Read time: 8 minutes · Strategy
Score: +2520
Dave Griffith argues AI coding tools trigger Jevons Paradox (efficiency increases consumption) strongly in internal tools and gaming, but weakly in Enterprise SaaS. While 25% of YCombinator startups now generate >95% of code with agents, regulated sectors face inelastic demand. Tactical implication: Shift engineering resources from maintenance of internal tools to rapid prototyping of disposable apps.
2026-01-09
3 incrementality testing mistakes — and how to avoid them
Highest rated content by Tom Leonard Read time: 7 minutes · Measurement
Score: +3580
Incrementality testing fails when treated as a verdict rather than a loop. Tom Leonard argues that a 1% lift is meaningless unless translated into incremental CPA or ROAS. Tactical implication: Define a decision tree before testing (e.g., "if iROAS < 2.0, we cut spend") to force action over observation.
2026-01-05
CMOs Are Cutting Tools, Not AI
by Digiday Read time: 4 minutes · Marketing
Score: +1800
[Digiday] highlights CMOs' shift towards consolidating MarTech stacks by replacing point solutions with AI-native platforms. Strategy: Audit tools by outcomes, not features. Action: Remove tools used less than 20% of the time.
// december_2025 (1)
2025-12-24
AI Search Growing, But SEO Fundamentals Still Drive Most Traffic
by Rob Tindula Read time: 5 minutes · SEO
Score: +3610
AI platforms drive only 2-3% of organic traffic compared to Google. Teams overinvesting in AI optimization are underperforming on proven SEO tactics that still deliver measurable results.