Marketing Automation - Feed Archive
// filter(tags) Marketing Automation (38)
Marketing Automation
38 links (last 90d) · 59 links (all-time)
// february_2026 (5)
2026-02-17
Automate Success: Real Stories of How Small Businesses Thrive with Salesforce
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce reveals how three small and medium businesses achieved growth through marketing automation. Tool: Salesforce's automation tools helped streamline operations and enhance customer engagement. Play: Implement automation in customer service to reduce response times and improve satisfaction.
2026-02-13
OpenAI and Google reveal competing visions for AI ads
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech discusses the contrasting strategies of OpenAI and Google in AI advertising. Strategy: Each company proposes unique approaches to integrate AI into ad campaigns. Tools: Understanding these strategies can inform marketers' ad tech choices.
2026-02-10
ActiveCampaign’s latest move signals the era of self-driving campaigns
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech discusses how ActiveCampaign is advancing marketing automation with self-driving campaigns. Automation: AI-driven campaigns reduce manual effort. Strategy: focus on customer engagement through personalization. Action: implement automated workflows to improve efficiency.
2026-02-06
The latest AI-powered martech news and releases
by MarTech Read time: 4 minutes · Marketing
Score: +2630
Anthropic's Super Bowl ad explicitly mocks OpenAI's potential ad model, while ActiveCampaign acquired Feedback Intelligence to integrate conversation analytics. Other key releases include Drupal CMS 2.0 (AI visual builder) and impact.com's Geodesix (data marketplace for AI training). Tactical implication: Review tool stacks for consolidation opportunities as major platforms (Drupal, ActiveCampaign) add native AI features that may replace standalone point solutions.
2026-02-04
For ChatGPT ads, behavior matters more than targeting
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3840
ChatGPT users operate in "task mode" with high interruption aversion, making standard display ads ineffective. MarTech identifies four targeting modes—Explore, Reduce, Confirm, Act—where creative must function as a tool (checklists, calculators) rather than a banner. Traditional keywords fail here; "Jobs to be Done" frameworks replace search volume as the primary planning metric. Tactical implication: Map your top 3 conversion paths to the "Reduce" or "Confirm" modes and test utility-based ad creative (e.g., "ROI Calculator") instead of brand awareness.